Residential solar installers
We'll generate you four or more installations per month while paying your ad spend
We'll generate you four or more
installations per month while
paying your ad spend
Keep your margins as high as 45% and pay only on closed deals with a guarantee to get your first install in 90 days.
Residential solar installers
We'll generate you four+ installs per month while paying your ad spend
Keep margins as high as 45% and pay only on closed deals with a guarantee to get your 1st deal in 90 days.
Residential solar installers
We'll generate you four or more installations per month while paying your ad spend
Keep your margins as high as 45% and pay only on closed deals with a guarantee to get your first install in 90 days.
Who do we help?
If you resonate with anything below, you're exactly who we're here for.
If you resonate with anything below, you're exactly who we're here for.
Relying on referrals and speed dialling overpriced marketplace leads?
You are unable to generate your own deal flow and have become reliant on external sources that are charging you eye watering prices while you hope that your next install will appear out of thin air.
Relying on referrals and speed dialling overpriced marketplace leads?
You are unable to generate your own deal flow and have become reliant on external sources that are charging you eye watering prices while you hope that your next install will appear out of thin air.
Relying on referrals and speed dialling overpriced marketplace leads?
You are unable to generate your own deal flow and have become reliant on external sources that are charging you eye watering prices while you hope that your next install will appear out of thin air.
Relying on referrals and speed dialling overpriced marketplace leads?
You are unable to generate your own deal flow and have become reliant on external sources that are charging you eye watering prices while you hope that your next install will appear out of thin air.
Throwing money at ads that just bring in time wasters?
You've tried to generate your own lead flow with Meta & Google Ads but your ads look the same as everyone else's and even if you get your lead cost down, you're just met with time wasters.
Throwing money at ads that just bring in time wasters?
You've tried to generate your own lead flow with Meta & Google Ads but your ads look the same as everyone else's and even if you get your lead cost down, you're just met with time wasters.
Throwing money at ads that just bring in time wasters?
You've tried to generate your own lead flow with Meta & Google Ads but your ads look the same as everyone else's and even if you get your lead cost down, you're just met with time wasters.
Throwing money at ads that just bring in time wasters?
You've tried to generate your own lead flow with Meta & Google Ads but your ads look the same as everyone else's and even if you get your lead cost down, you're just met with time wasters.
Fed up with the energy companies undercutting you with shoddy service?
Its no secret that the energy companies entering the residential solar installation market has caused shockwaves. Our clients stand unfazed and often beat out EDF, Ovo, EON & Octopus Energy.
Fed up with the energy companies undercutting you with shoddy service?
Its no secret that the energy companies entering the residential solar installation market has caused shockwaves. Our clients stand unfazed and often beat out EDF, Ovo, EON & Octopus Energy.
Fed up with the energy companies undercutting you with shoddy service?
Its no secret that the energy companies entering the residential solar installation market has caused shockwaves. Our clients stand unfazed and often beat out EDF, Ovo, EON & Octopus Energy.
Fed up with the energy companies undercutting you with shoddy service?
Its no secret that the energy companies entering the residential solar installation market has caused shockwaves. Our clients stand unfazed and often beat out EDF, Ovo, EON & Octopus Energy.
The solarcoaster is about to cut your head off
Octopus Energy boasted to their 'partner' network that they're getting 16,000 solar leads per month. Competition has heated up while demand has stagnated.
Octopus Energy boasted to their 'partner' network that they're getting 16,000 solar leads per month. Competition has heated up while demand has stagnated.
000s of new entrants
000s of new entrants
Over the past three years 3,163 new installers entered the market and are fighting for your deals.
3x more competition than in 2021.
Volume per installer is down
Volume per installer is down
The average installer is installing just 3.6 systems per month, accounting for the the big players, its far less.
39% less than what they were last year.
Margins are getting tighter
Margins are getting tighter
The energy companies make their money on the tariffs. They're installing solar at breakeven.
Our clients average 45% net margin.
❌
❌
❌
🤧
🤧
🤧
🥱
🥱
🥱
You need differentiation
The reason you have never succeeded in generating your own deal flow, especially with social media ads, is that you lack differentiation.
Let me guess, you or your agency have run "FrEe eV ChARgeR" ads or just slapped a price on your best install and seen what happens?
You'll get cheap leads but whether you'll get installations is another question completely.
Keep running those ads, you make it too easy for our clients to beat you.
The reason you have never succeeded in generating your own deal flow, especially with social media ads, is that you lack differentiation.
Let me guess, you or your agency have run "FrEe eV ChARgeR" ads or just slapped a price on your best install and seen what happens?
You'll get cheap leads but whether you'll get installations is another question completely.
Keep running those ads, you make it too easy for our clients to beat you.
You look ordinary
You look ordinary
When someone can get an install for 30% less with an energy company…
You must stand out as the go-to, trustworthy local installer.
You're attracting time wasters
You're attracting time wasters
What type of lead does "from £3,995" attract? Someone who is price sensitive.
What can you not afford to compete on? Price.
Compare those ads to our clients'
Its no wonder we're blowing your current agency out of the water. Bare in mind that all of the installers below expressed that they "weren't good on camera" and look how good they turned out.
Its no wonder we're blowing your current agency out of the water.
Bare in mind that all of the installers below expressed that they "weren't good on camera" and look how good they turned out.
You don't actually want cheaper leads
Your current agency brags about their cheap lead costs.
We brag about you closing deals. We are not the same.
We intentionally increase our own lead costs (we pay for your ads), driving traffic to a custom landing page that builds rapport, qualifies leads and increases friction.
Why on earth would we increase friction?
We discourage low intent leads, educate prospects and arm you with valuable information that takes your first call from an unruly battle to a walk through the park on your way to the survey.
Your current agency brags about their cheap lead costs.
We brag about you closing deals. We are not the same.
We intentionally increase our own lead costs (we pay for your ads), driving traffic to a custom landing page that builds rapport, qualifies leads and increases friction.
Why on earth would we increase friction?
We discourage low intent leads, educate prospects and arm you with valuable information that takes your first call from an unruly battle to a walk through the park on your way to the survey.
The multi step leads are the holy grail
They know who we are, they're interested, they've seen our reviews, everything that you would want from a hot lead. Every single one has been completely open to a survey straight away.
You can't ask for no more than that aside for someone wrapping it up in a bow and handing it to you.
You have to be closing a high percentage of those.
They know who we are, they're interested, they've seen our reviews, everything that you would want from a hot lead. Every single one has been completely open to a survey straight away.
You can't ask for no more than that aside for someone wrapping it up in a bow and handing it to you.
You have to be closing a high percentage of those.
Watch the video testimonial
Watch the video testimonial
Mark Brown
Mark Brown
Commercial Director, Infinite Energy
Commercial Director, Infinite Energy
We're so confident that we cover your ad spend
We only work with Solar companies. We've done it all before, giving us the confidence in our results to fully cover the cost of your ads.
You ask any other agency to cover your ad spend and they’ll quiver…
“we- we can’t that's just too much risk, what if it doesn’t work, what if we don’t make any money!?”
Pathetic. What if YOU don’t make any money?
If we hear one more agency whine about ‘covering ad spend’ we'll start a GoFundMe to buy them a backbone.
We put our own bank cards into your ad account and spend away.
We only work with Solar companies. We've done it all before, giving us the confidence in our results to fully cover the cost of your ads.
You ask any other agency to cover your ad spend and they’ll quiver…
“we- we can’t that's just too much risk, what if it doesn’t work, what if we don’t make any money!?”
Pathetic. What if YOU don’t make any money?
If we hear one more agency whine about ‘covering ad spend’ we'll start a GoFundMe to buy them a backbone.
We put our own bank cards into your ad account and spend away.
Our process
A simple four step process that will allow you to build your own exclusive source of inbound leads and assert you as the go-to, trusted local solar installer.
A simple four step process that will allow you to build your own exclusive source of inbound leads and assert you as the go-to, trusted local solar installer.
1
Reputation overhaul
We collect gold dust video reviews from your customers using gamification and a custom recording website.
1
Reputation overhaul
We collect gold dust video reviews from your customers using gamification and a custom recording website.
1
Reputation overhaul
We collect gold dust video reviews from your customers using gamification and a custom recording website.
1
Reputation overhaul
We collect gold dust video reviews from your customers using gamification and a custom recording website.
2
Ads made & paid for you
We provide scripts for you to record video assets that we'll edit into ads that will have you standing out in no time.
2
Ads made & paid for you
We provide scripts for you to record video assets that we'll edit into ads that will have you standing out in no time.
2
Ads made & paid for you
We provide scripts for you to record video assets that we'll edit into ads that will have you standing out in no time.
2
Ads made & paid for you
We provide scripts for you to record video assets that we'll edit into ads that will have you standing out in no time.
3
Qualification & friction
We send traffic to a custom landing page that qualifies and builds rapport before you even get on the phone.
3
Qualification & friction
We send traffic to a custom landing page that qualifies and builds rapport before you even get on the phone.
3
Qualification & friction
We send traffic to a custom landing page that qualifies and builds rapport before you even get on the phone.
3
Qualification & friction
We send traffic to a custom landing page that qualifies and builds rapport before you even get on the phone.
4
24/7 lead nurturing
30 day automated email and WhatsApp video sequences, handling objections and building rapport.
4
24/7 lead nurturing
30 day automated email and WhatsApp video sequences, handling objections and building rapport.
4
24/7 lead nurturing
30 day automated email and WhatsApp video sequences, handling objections and building rapport.
4
24/7 lead nurturing
30 day automated email and WhatsApp video sequences, handling objections and building rapport.
Want more details? View the flowchart below.
Want more details? View the flowchart below.
Hear it from Infinite Energy
We've been working with Infinite Energy for just 6 weeks on the full system.
We've been working with Infinite Energy for just 6 weeks on the full system.
1
State your desired volume
We can ramp up your lead volume based on your preference.
1
State your desired volume
We can ramp up your lead volume based on your preference.
1
State your desired volume
We can ramp up your lead volume based on your preference.
2
We front the cost to get you there
We don't just cover your ad spend, we cover all associated costs (hosting, software, usage etc)
2
We front the cost to get you there
We don't just cover your ad spend, we cover all associated costs (hosting, software, usage etc)
2
We front the cost to get you there
We don't just cover your ad spend, we cover all associated costs (hosting, software, usage etc)
3
You pay on deals you close
We only get paid when you install systems, get paid and save your customers money.
3
You pay on deals you close
We only get paid when you install systems, get paid and save your customers money.
3
You pay on deals you close
We only get paid when you install systems, get paid and save your customers money.
Conveniently screenshotable summary
We've worked exclusively with solar installers like you for 18 months. We understand the market and set about creating an offer that quite frankly blows every other option out of the water.
Here's a summary you can screenshot and send to whoever you need to.
Solar on steroids
Other agencies
Aggregators
Retainer cost
£0
£0 - £5k / mo +
£0
Cost per lead
N/A (pay for deals)
£50 - £200
Approx. £60 (non excl.)
Exclusive leads
One on one support
Time from "go" to leads
2 weeks
1 - 4 weeks
Instant
Proportion of risk taken
100%
Never 100%*
0%
Work exclusively with solar
Rarely
Support extending beyond "leads"**
Rarely
Community of established installers
Activities help you increase your margins
Rarely
*We are yet to find another agency in the solar market that is willing to cover advertising spend and work purely on deals closed.
**We don't just generate leads, we ensure you get the most from your deals with best in class rep management, affiliates & referrals & extensive nurturing.
Solar on steroids
Other agencies
Aggregators
Retainer cost
£0
£0 - £5k / mo +
£0
Cost per lead
N/A (pay for deals)
£50 - £200
Approx. £60 (non excl.)
Exclusive leads
One on one support
Time from "go" to leads
2 weeks
1 - 4 weeks
Instant
Proportion of risk taken
100%
Never 100%*
0%
Work exclusively with solar
Rarely
Support extending beyond "leads"**
Rarely
Community of established installers
Activities help you increase your margins
Rarely
*We are yet to find another agency in the solar market that is willing to cover advertising spend and work purely on deals closed.
**We don't just generate leads, we ensure you get the most from your deals with best in class rep management, affiliates & referrals & extensive nurturing.
Our team and partners
A small, responsive team that work exclusively within the Solar industry.
A small, responsive team that work exclusively within the Solar industry.
Jude Cornish
Cofounder
Websites, sales & reputation lead.
Pivotal role in the generation of a £23m+ commercial solar pipeline with £1.4m+ in closed deals.
5 years experience in web design, CRO, UI/UX & marketing.
£120k+ raised for charity via non-profit websites.
Scaled a cryptocurrency to 1.5k+ investors & £2.1m in value in 48h. Raised £55k in < 30s.
Prev. managed skoda.co.uk website.
Lancaster Uni Business Grad (1st hons)
Joe Garbutt
Cofounder
Generated as high as 12x ROAS for Solar, Infoproduct, eCommerce and data centre clients.
Paid media manager for Ireland's largest Solar lead aggregator.
Scaled 7+ Instagram pages to 20k+ followers.
Booked 300+ appointments in 3 months for a leading info-product & coaching enterprise.
18 months exp at Unilever managing accounts including LookFantastic, Getir and Rex Brown.
University of Sheffield BA in International Business Management with study abroad in Germany (2:1)
Phaibion Royal
Partner & advisor
Managing Director of Royal Energy.
Commercial solar cold email specialist responsible for generating over £100m in pipeline for installers worldwide.
Solar on steroids is Royal Energy's website & landing page partner and we consistently recommend Phaibion and his team for commercial solar cold outreach campaigns.
Darko Milosevic
Web developer
3 years experience in web design.
Particularly skilled in implementing complex animations when required (GSAP & Framer Motion).
Aleksandar Dumić
Web developer
Works alongside Darko to deliver high quality, optimised websites and landing pages.
Book a call and become the go-to, trusted local installer
Booking a call with us is your first step. Not to mention we'll send you a document breaking down our full process just for speaking to us.
We have capacity to scale two new installers per month
No fake scarcity. Our ad costs are volatile, this limit helps us forecast & budget.
Book a call and become the go-to, trusted local installer
Booking a call with us is your first step. Not to mention we'll send you a document breaking down our full process just for speaking to us.
We have capacity to scale two new installers per month
No fake scarcity. Our ad costs are volatile, this limit helps us forecast & budget.
Book a call and become the go-to, trusted local installer
Booking a call with us is your first step. Not to mention we'll send you a document breaking down our full process just for speaking to us.
We have capacity to scale two new installers per month
No fake scarcity. Our ad costs are volatile, this limit helps us forecast & budget.
Book a call and become the go-to, trusted local installer
Booking a call with us is your first step. Not to mention we'll send you a document breaking down our full process just for speaking to us.
We have capacity to scale two new installers per month
No fake scarcity. Our ad costs are volatile, this limit helps us forecast & budget.