If you're in the solar industry and haven't heard of Sam Featherstone, I can only assume you have been living under a rock.

Sam and the Oval Renewables team have built a large and loyal following online, via YouTube, LinkedIn, Facebook & Instagram.

Oval Renewables' problem was that all the attention and interest they were receiving came from half way across the country. Sam regularly travelled 5+ hours, each way, for a survey.

This had to be baked into their pricing and their team was being sent all over the country, away from home, in hotels etc, just to complete the work that was coming through from all over.

They needed to localise their advertising efforts and came to us to do it.

Sam had kept a close eye on us for months, if not over a year, before deciding to actually go ahead. One of his preconceptions was that Meta/Facebook Ads would only work for bottom-of-the-barrel installations at bargain prices.

"£5,995 for 10 panels and 2 batteries"
£7,995 with a free EV charger"

When watching the ads we produce and the content I was putting out, he realised that our style resonated with how he wanted to present his business.

We lead with the installer, rather than the price.

This video was recorded pre-launch and was a chance for Sam to give some context as to why despite having more eyeballs than most other installers, it wasn't converting to installations & £ in the bank.