Live data currently under-reported

Our team

Jude

,

CCO

Jude Cornish

Chief Commercial Officer

Responsible for all things marketing & sales at Solar on steroids. Passion for delivering results above and beyond what others deem possible and doing things differently.

Other team members

Other team members

Other team members

Solar on steroids

Solar on steroids

Solar on steroids

Jude

's career history

We hire specialists with genuine experience in digital marketing to work on client campaigns.

Visit LinkedIn Profile

-

Digital Marketing Executive

,

SKǑDA UK

Managed the skoda.co.uk website alongside Top 10 UK digital marketing agency, Tribal Worldwide London.

Helped sell lots of cars and got exposure to some of the best digital marketing talent in the country.

Fastest ever employee of the month for a placement student (2 months in).

-

Freelance Web Designer

,

Myself

Made websites that actually made people money.

One in particular (that I did FOC), helped a charity raise over $38,000 USD.

Some examples:

sustaincommercialsolar.com
creativelowcarbon.co.uk
infiniteenergy.io
lunardigital.co.uk

-

Business Management BSc

,

Lancaster University

First class honours with specialism in Marketing.

Played a lot of Squash.

Job title

Listed

Type

Salary

Location

Reporting to

Quality Assurance Specialist (QA)

We need someone with great attention to detail to review our ads before they are sent to our clients.

Listed

Full time

Type

£20k - £25k

Salary

Remote

Location

Charlotte Allcard

SPCS

Reporting To

Quality Assurance Specialist (QA)

We need someone with great attention to detail to review our ads before they are sent to our clients.

Listed

Full time

Type

£20k - £25k

Salary

Remote

Location

Charlotte Allcard

SPCS

Reporting To

Video Editor

We're always on the lookout for talented video editors with experience using After Effects (AE) and Capcut.

Listed

Full time

Type

£20k - £30k

Salary

Remote

Location

Joe Garbutt

CEO

Reporting To

Video Editor

We're always on the lookout for talented video editors with experience using After Effects (AE) and Capcut.

Listed

Full time

Type

£20k - £30k

Salary

Remote

Location

Joe Garbutt

CEO

Reporting To

Customer Success Manager

We have 40+ active clients throughout the UK and need someone who is great with people to help us support them.

Listed

Position filled

Type

£36k - £44k

Salary

2-3 days / week, Manchester office

Location

Joe Garbutt

CEO

Reporting To

Customer Success Manager

We have 40+ active clients throughout the UK and need someone who is great with people to help us support them.

Listed

Position filled

Type

£36k - £44k

Salary

2-3 days / week, Manchester office

Location

Joe Garbutt

CEO

Reporting To

Performance Creative Specialist

We're always on the lookout for highly ambitious individuals to join our team.

Listed

Position filled

Type

£28k - £30k

Salary

2-3 days per week, Manchester office

Location

Charlotte Allcard

SPCS

Reporting To

Performance Creative Specialist

We're always on the lookout for highly ambitious individuals to join our team.

Listed

Position filled

Type

£28k - £30k

Salary

2-3 days per week, Manchester office

Location

Charlotte Allcard

SPCS

Reporting To

View resources Jude has created

View resources Jude has created

Our team are all experts at their respective disciplines.

All
Videos
Articles
FAQs

1:26

Can I pay via commission?

Hybrid is possible but strict. It almost always costs more.

2:22

What kind of installer is the right fit?

Eight installs a month, clear growth ambition, sales resource in place.

0:16

What is the minimum installation volume required to work with you?

Eight installs a month minimum before we can work together.

1:27

What growth can I expect from you?

From £2,500 to £60,000 a month. Growth matched to readiness.

1:46

Why run ads if we have referrals?

Referrals are warm but unpredictable. Paid ads add consistency.

1:43

How much does it cost to work together?

£4k setup, £2.5k retainer, £2.5k minimum ad spend. All in.

1:31

Why is your minimum ad spend £2,500 per month?

Meta needs data to perform. £2,500 a month provides it.

2:30

What ROI should I expect from our campaigns?

20x return on ad spend is the benchmark. True impact is higher.

1:24

How quickly should I expect results?

First leads within a day. First deals within two weeks.

0:42

What is your contract structure / notice period?

Monthly rolling, 30 days notice, no fees, no lock in.

3:12

Why do you cost more than other agencies?

Higher retainer, deeper results. The maths is straightforward.

1:31

Do you offer locational exclusivity?

No exclusivity, but location is managed carefully by design.

1:15

What do I do if I'm not ready to work with you yet?

Build your reputation and sales infrastructure before scaling ads.

0:17

How long does a discovery call take?

Thirty minutes. Sometimes a little over. Plan accordingly.

1:09

What do we cover on a discovery call?

Your situation first, then pillars, case studies, and pricing.

1:07

Do I need to make a decision on the discovery call?

Two calls, no pressure. Decide when you are genuinely ready.

1:08

How do I prepare for our call?

Laptop, on time, know your numbers. That is all.

1:47

Why does every decision maker need to be on the call?

Misaligned expectations sink campaigns before they start.

1:11

Do you really have limited capacity?

Capacity is genuinely limited. Most months fill in two weeks.

3:15

Why can't I just do this in-house?

The cost of building this in-house does not stack up against using us.

5:56

How small funnel changes are cutting solar lead costs in half

Conversion rate optimisation is the fastest way to unlock more leads.

4:57

What actually happens on a Solar on Steroids discovery call

The call is for decisions, not persuasion.

9:21

Why low production solar ads are outperforming everything else

Low production is the new Meta advantage.

3:45

How to choose which solar and battery products to sell

Clarity on product strategy beats product choice.

8:18

Why speed decides whether Meta solar leads close or disappear

Meta leads are won or lost on speed.

3:59

Why you do not need to be entertaining for solar ads to work

Education beats entertainment in paid solar ads.

4:57

Why solar installers get better on camera over time

Confidence on camera comes from repetition.

1:12

Solar on Steroids 2025 mastermind event

Authenticity compounds faster than optimisation.

14:10

Why authenticity beats scripts in solar ads

Authenticity compounds faster than optimisation.

11:46

The four ad types that actually work for solar

Every good solar ad fits one of four buckets.

18:04

Breaking down a high performing solar ad, frame by frame

High performance ads are engineered, not accidental.

15:21

Why solar installers need to niche down to win

Half in usually means half out.

12:58

How we avoid failed solar video shoots

Good shoots are engineered, not hoped for.

14:32

Why most Meta ad accounts collapse over time

Robust ad accounts are built, not found.

18:41

What it’s actually like working with us (start to finish)

The full client journey, demystified

17:02

Why our clients stay (and why we barely lose any)

Retention is built deliberately

1:13

We’re hiring videographer / director hybrids (UK-wide)

Filming is only half the job

13:41

Why educational solar ads drive £15k average deals

Education creates bigger, better deals

15:04

Why this solar ad worked immediately after launch

Preparation turns shoots into performance

11:22

What I actually do on solar video shoot days

Prompting beats scripting every time

12:18

Why this local solar ad converts so well

Referrals scale when you show why

14:26

What actually happens on a solar video shoot day

Good creatives are built on site

13:12

How to stand out with video ads (even if you do it yourself)

You don’t need perfection to stand out

09:48

Why we covered client ad spend and nearly broke ourselves

Pressure accelerated learning brutally fast

06:09

Why attribution massively underreports Meta ads impact

Attribution only shows part of reality

04:46

Why I’m not allowed in our clients’ ad accounts

Emotion breaks disciplined scaling

05:12

Why creative testing decides long-term Meta ads success

Volume creates repeatable winners

11:03

Why video-first marketing doesn’t kill differentiation

Format doesn’t remove originality

10:41

Why we haven’t lost a client in almost two years

Retention comes from accountability, not contracts

08:36

Why we charge a setup fee for Meta ads

Strong foundations decide long-term performance

07:58

Why cost per lead is a misleading metric in solar

Cheap leads can cost you more

08:27

Why multi-channel marketing outperforms single-channel ads

Channels amplify each other, not compete

08:11

Why speed to lead changes solar sales performance

Speed multiplies every downstream metric

06:54

Why dynamic headlines change funnel conversion rates

Relevance wins at the point of conversion

09:02

Why always booking a follow-up improves solar close rates

Momentum dies without a next step

03:18

How leveraging bigger brands improves ad engagement

Borrowed trust drives higher engagement

07:46

Why our Meta ads campaigns perform before they even optimise

Great ads are built long before launch

5:06

Should you call solar leads in the evening?

Speed often matters more than timing

9:12

Why great service is the real driver of solar reviews

Reviews are earned long before they’re asked for

4:09

Why following up more often isn’t being annoying

Persistence beats silence every time

6:18

How conditional logic improves solar lead quality

Ask fewer questions by being smarter

3:41

Why local solar installers win by being relatable

People choose people, not logos

8:57

UTM parameters explained for solar installers

UTMs show what actually makes you money

6:42

Why Meta ads should nurture solar leads, not just generate them

Meta ads warm pipelines at scale

3:58

The funnel question that filters serious solar buyers

Intent shows itself when you give space

2:46

The solar growth document we’ve spent 50+ hours building

Everything we’ve learned, written down

8:44

How to use animations without hurting solar website conversions

Animations should guide attention, not steal it

9:18

Why organic content still matters for solar installers

Organic content quietly compounds over time

4:32

Where to send Meta ads if you want higher-quality solar leads

Meta traffic is mobile — design for it

11:18

Why systems have to come before scaling solar leads

Systems stop growth from breaking you

10:56

Why solar ROI should be shown before the quote

Show the numbers before the proposal

18:27

How i’d start solar marketing from scratch in 2025

Get the foundations right before scaling

12:41

Time in the market beats timing the market for solar

Preparation compounds when markets shift

9:52

Why location pages work so well for solar installers

Location pages turn installs into rankings

14:08

You don’t need much traffic to make solar websites profitable

Low traffic can still produce serious deal value

11:34

Why we changed the first question in our solar funnels

Higher intent beats higher start rates

6:21

UK solar demand Is about to spike (this changes everything)

Residential solar demand is being engineered upward.

7:58

How to stop blocking your solar leads from converting

Friction kills more solar leads than price.

10:14

What actually converts above the fold for residential solar

Most solar sites fail before the scroll.

14:32

A tour of the biggest residential solar website we’ve ever built

A solar website should scale with the business.

06:48

How we hire using the same funnel we use for lead generation

Recruitment works better when it feels human.

07:36

Meet solar buyers where they already spend time online

Buyers convert where they feel comfortable.

06:12

The one-star review strategy that builds instant trust

Turn scepticism into rapport instantly.

09:12

Why being yourself works better than “performance” in solar ads

Authenticity converts better than performance.

06:58

Why solar installers should collaborate, not compete

Make the pie bigger, together.

08:58

Why multi-touchpoint marketing beats better ads

Stacked touchpoints beat isolated channels.

05:06

Why “free” ruins solar lead quality

“Free” attracts confusion, not buyers.

09:21

How to score commercial solar leads (properly)

Urgency isn’t the same as opportunity.

11:11

Why top-of-funnel solar ads can produce cheaper leads long-term

Cheap leads come from patience, not pressure.

07:54

Solar installers: your reviews are hurting you

Most solar reviews actively destroy trust.

09:47

Why entry-point installs beat solar-first sales

Start smaller to sell bigger, faster.

10:18

Why video is the most reusable sales asset in solar

Video scales trust better than anything else.

09:12

Why solar case study pages convert better than service pages

Case studies build trust faster than anything else.

08:26

Residential vs commercial solar intent isn’t what you think

Intent differences change everything downstream.

11:02

Why most solar proposals kill deals before they’re read

Proposals fail because they’re built for software, not people.

08:41

Why solar websites don’t convert (and it’s not the forms)

Proof creates intent. Forms just capture it.

07:58

The simplest funnel change we’ve ever made

One question doubled conversion rate.

09:34

Speed to lead is why social solar leads don’t convert

Speed to lead dictates everything that follows.

47:18

What we’ve actually been doing to generate solar demand

How we’ve been quietly generating solar demand

All
Videos
Articles
FAQs

1:26

Can I pay via commission?

Hybrid is possible but strict. It almost always costs more.

2:22

What kind of installer is the right fit?

Eight installs a month, clear growth ambition, sales resource in place.

0:16

What is the minimum installation volume required to work with you?

Eight installs a month minimum before we can work together.

1:27

What growth can I expect from you?

From £2,500 to £60,000 a month. Growth matched to readiness.

1:46

Why run ads if we have referrals?

Referrals are warm but unpredictable. Paid ads add consistency.

1:43

How much does it cost to work together?

£4k setup, £2.5k retainer, £2.5k minimum ad spend. All in.

1:31

Why is your minimum ad spend £2,500 per month?

Meta needs data to perform. £2,500 a month provides it.

2:30

What ROI should I expect from our campaigns?

20x return on ad spend is the benchmark. True impact is higher.

1:24

How quickly should I expect results?

First leads within a day. First deals within two weeks.

0:42

What is your contract structure / notice period?

Monthly rolling, 30 days notice, no fees, no lock in.

3:12

Why do you cost more than other agencies?

Higher retainer, deeper results. The maths is straightforward.

1:31

Do you offer locational exclusivity?

No exclusivity, but location is managed carefully by design.

1:15

What do I do if I'm not ready to work with you yet?

Build your reputation and sales infrastructure before scaling ads.

0:17

How long does a discovery call take?

Thirty minutes. Sometimes a little over. Plan accordingly.

1:09

What do we cover on a discovery call?

Your situation first, then pillars, case studies, and pricing.

1:07

Do I need to make a decision on the discovery call?

Two calls, no pressure. Decide when you are genuinely ready.

1:08

How do I prepare for our call?

Laptop, on time, know your numbers. That is all.

1:47

Why does every decision maker need to be on the call?

Misaligned expectations sink campaigns before they start.

1:11

Do you really have limited capacity?

Capacity is genuinely limited. Most months fill in two weeks.

3:15

Why can't I just do this in-house?

The cost of building this in-house does not stack up against using us.

5:56

How small funnel changes are cutting solar lead costs in half

Conversion rate optimisation is the fastest way to unlock more leads.

4:57

What actually happens on a Solar on Steroids discovery call

The call is for decisions, not persuasion.

9:21

Why low production solar ads are outperforming everything else

Low production is the new Meta advantage.

3:45

How to choose which solar and battery products to sell

Clarity on product strategy beats product choice.

8:18

Why speed decides whether Meta solar leads close or disappear

Meta leads are won or lost on speed.

3:59

Why you do not need to be entertaining for solar ads to work

Education beats entertainment in paid solar ads.

4:57

Why solar installers get better on camera over time

Confidence on camera comes from repetition.

1:12

Solar on Steroids 2025 mastermind event

Authenticity compounds faster than optimisation.

14:10

Why authenticity beats scripts in solar ads

Authenticity compounds faster than optimisation.

11:46

The four ad types that actually work for solar

Every good solar ad fits one of four buckets.

18:04

Breaking down a high performing solar ad, frame by frame

High performance ads are engineered, not accidental.

15:21

Why solar installers need to niche down to win

Half in usually means half out.

12:58

How we avoid failed solar video shoots

Good shoots are engineered, not hoped for.

14:32

Why most Meta ad accounts collapse over time

Robust ad accounts are built, not found.

18:41

What it’s actually like working with us (start to finish)

The full client journey, demystified

17:02

Why our clients stay (and why we barely lose any)

Retention is built deliberately

1:13

We’re hiring videographer / director hybrids (UK-wide)

Filming is only half the job

13:41

Why educational solar ads drive £15k average deals

Education creates bigger, better deals

15:04

Why this solar ad worked immediately after launch

Preparation turns shoots into performance

11:22

What I actually do on solar video shoot days

Prompting beats scripting every time

12:18

Why this local solar ad converts so well

Referrals scale when you show why

14:26

What actually happens on a solar video shoot day

Good creatives are built on site

13:12

How to stand out with video ads (even if you do it yourself)

You don’t need perfection to stand out

09:48

Why we covered client ad spend and nearly broke ourselves

Pressure accelerated learning brutally fast

06:09

Why attribution massively underreports Meta ads impact

Attribution only shows part of reality

04:46

Why I’m not allowed in our clients’ ad accounts

Emotion breaks disciplined scaling

05:12

Why creative testing decides long-term Meta ads success

Volume creates repeatable winners

11:03

Why video-first marketing doesn’t kill differentiation

Format doesn’t remove originality

10:41

Why we haven’t lost a client in almost two years

Retention comes from accountability, not contracts

08:36

Why we charge a setup fee for Meta ads

Strong foundations decide long-term performance

07:58

Why cost per lead is a misleading metric in solar

Cheap leads can cost you more

08:27

Why multi-channel marketing outperforms single-channel ads

Channels amplify each other, not compete

08:11

Why speed to lead changes solar sales performance

Speed multiplies every downstream metric

06:54

Why dynamic headlines change funnel conversion rates

Relevance wins at the point of conversion

09:02

Why always booking a follow-up improves solar close rates

Momentum dies without a next step

03:18

How leveraging bigger brands improves ad engagement

Borrowed trust drives higher engagement

07:46

Why our Meta ads campaigns perform before they even optimise

Great ads are built long before launch

5:06

Should you call solar leads in the evening?

Speed often matters more than timing

9:12

Why great service is the real driver of solar reviews

Reviews are earned long before they’re asked for

4:09

Why following up more often isn’t being annoying

Persistence beats silence every time

6:18

How conditional logic improves solar lead quality

Ask fewer questions by being smarter

3:41

Why local solar installers win by being relatable

People choose people, not logos

8:57

UTM parameters explained for solar installers

UTMs show what actually makes you money

6:42

Why Meta ads should nurture solar leads, not just generate them

Meta ads warm pipelines at scale

3:58

The funnel question that filters serious solar buyers

Intent shows itself when you give space

2:46

The solar growth document we’ve spent 50+ hours building

Everything we’ve learned, written down

8:44

How to use animations without hurting solar website conversions

Animations should guide attention, not steal it

9:18

Why organic content still matters for solar installers

Organic content quietly compounds over time

4:32

Where to send Meta ads if you want higher-quality solar leads

Meta traffic is mobile — design for it

11:18

Why systems have to come before scaling solar leads

Systems stop growth from breaking you

10:56

Why solar ROI should be shown before the quote

Show the numbers before the proposal

18:27

How i’d start solar marketing from scratch in 2025

Get the foundations right before scaling

12:41

Time in the market beats timing the market for solar

Preparation compounds when markets shift

9:52

Why location pages work so well for solar installers

Location pages turn installs into rankings

14:08

You don’t need much traffic to make solar websites profitable

Low traffic can still produce serious deal value

11:34

Why we changed the first question in our solar funnels

Higher intent beats higher start rates

6:21

UK solar demand Is about to spike (this changes everything)

Residential solar demand is being engineered upward.

7:58

How to stop blocking your solar leads from converting

Friction kills more solar leads than price.

10:14

What actually converts above the fold for residential solar

Most solar sites fail before the scroll.

14:32

A tour of the biggest residential solar website we’ve ever built

A solar website should scale with the business.

06:48

How we hire using the same funnel we use for lead generation

Recruitment works better when it feels human.

07:36

Meet solar buyers where they already spend time online

Buyers convert where they feel comfortable.

06:12

The one-star review strategy that builds instant trust

Turn scepticism into rapport instantly.

09:12

Why being yourself works better than “performance” in solar ads

Authenticity converts better than performance.

06:58

Why solar installers should collaborate, not compete

Make the pie bigger, together.

08:58

Why multi-touchpoint marketing beats better ads

Stacked touchpoints beat isolated channels.

05:06

Why “free” ruins solar lead quality

“Free” attracts confusion, not buyers.

09:21

How to score commercial solar leads (properly)

Urgency isn’t the same as opportunity.

11:11

Why top-of-funnel solar ads can produce cheaper leads long-term

Cheap leads come from patience, not pressure.

07:54

Solar installers: your reviews are hurting you

Most solar reviews actively destroy trust.

09:47

Why entry-point installs beat solar-first sales

Start smaller to sell bigger, faster.

10:18

Why video is the most reusable sales asset in solar

Video scales trust better than anything else.

09:12

Why solar case study pages convert better than service pages

Case studies build trust faster than anything else.

08:26

Residential vs commercial solar intent isn’t what you think

Intent differences change everything downstream.

11:02

Why most solar proposals kill deals before they’re read

Proposals fail because they’re built for software, not people.

08:41

Why solar websites don’t convert (and it’s not the forms)

Proof creates intent. Forms just capture it.

07:58

The simplest funnel change we’ve ever made

One question doubled conversion rate.

09:34

Speed to lead is why social solar leads don’t convert

Speed to lead dictates everything that follows.

47:18

What we’ve actually been doing to generate solar demand

How we’ve been quietly generating solar demand

All
Videos
Articles
FAQs

1:26

Can I pay via commission?

Hybrid is possible but strict. It almost always costs more.

2:22

What kind of installer is the right fit?

Eight installs a month, clear growth ambition, sales resource in place.

0:16

What is the minimum installation volume required to work with you?

Eight installs a month minimum before we can work together.

1:27

What growth can I expect from you?

From £2,500 to £60,000 a month. Growth matched to readiness.

1:46

Why run ads if we have referrals?

Referrals are warm but unpredictable. Paid ads add consistency.

1:43

How much does it cost to work together?

£4k setup, £2.5k retainer, £2.5k minimum ad spend. All in.

1:31

Why is your minimum ad spend £2,500 per month?

Meta needs data to perform. £2,500 a month provides it.

2:30

What ROI should I expect from our campaigns?

20x return on ad spend is the benchmark. True impact is higher.

1:24

How quickly should I expect results?

First leads within a day. First deals within two weeks.

0:42

What is your contract structure / notice period?

Monthly rolling, 30 days notice, no fees, no lock in.

3:12

Why do you cost more than other agencies?

Higher retainer, deeper results. The maths is straightforward.

1:31

Do you offer locational exclusivity?

No exclusivity, but location is managed carefully by design.

1:15

What do I do if I'm not ready to work with you yet?

Build your reputation and sales infrastructure before scaling ads.

0:17

How long does a discovery call take?

Thirty minutes. Sometimes a little over. Plan accordingly.

1:09

What do we cover on a discovery call?

Your situation first, then pillars, case studies, and pricing.

1:07

Do I need to make a decision on the discovery call?

Two calls, no pressure. Decide when you are genuinely ready.

1:08

How do I prepare for our call?

Laptop, on time, know your numbers. That is all.

1:47

Why does every decision maker need to be on the call?

Misaligned expectations sink campaigns before they start.

1:11

Do you really have limited capacity?

Capacity is genuinely limited. Most months fill in two weeks.

3:15

Why can't I just do this in-house?

The cost of building this in-house does not stack up against using us.

5:56

How small funnel changes are cutting solar lead costs in half

Conversion rate optimisation is the fastest way to unlock more leads.

4:57

What actually happens on a Solar on Steroids discovery call

The call is for decisions, not persuasion.

9:21

Why low production solar ads are outperforming everything else

Low production is the new Meta advantage.

3:45

How to choose which solar and battery products to sell

Clarity on product strategy beats product choice.

8:18

Why speed decides whether Meta solar leads close or disappear

Meta leads are won or lost on speed.

3:59

Why you do not need to be entertaining for solar ads to work

Education beats entertainment in paid solar ads.

4:57

Why solar installers get better on camera over time

Confidence on camera comes from repetition.

1:12

Solar on Steroids 2025 mastermind event

Authenticity compounds faster than optimisation.

14:10

Why authenticity beats scripts in solar ads

Authenticity compounds faster than optimisation.

11:46

The four ad types that actually work for solar

Every good solar ad fits one of four buckets.

18:04

Breaking down a high performing solar ad, frame by frame

High performance ads are engineered, not accidental.

15:21

Why solar installers need to niche down to win

Half in usually means half out.

12:58

How we avoid failed solar video shoots

Good shoots are engineered, not hoped for.

14:32

Why most Meta ad accounts collapse over time

Robust ad accounts are built, not found.

18:41

What it’s actually like working with us (start to finish)

The full client journey, demystified

17:02

Why our clients stay (and why we barely lose any)

Retention is built deliberately

1:13

We’re hiring videographer / director hybrids (UK-wide)

Filming is only half the job

13:41

Why educational solar ads drive £15k average deals

Education creates bigger, better deals

15:04

Why this solar ad worked immediately after launch

Preparation turns shoots into performance

11:22

What I actually do on solar video shoot days

Prompting beats scripting every time

12:18

Why this local solar ad converts so well

Referrals scale when you show why

14:26

What actually happens on a solar video shoot day

Good creatives are built on site

13:12

How to stand out with video ads (even if you do it yourself)

You don’t need perfection to stand out

09:48

Why we covered client ad spend and nearly broke ourselves

Pressure accelerated learning brutally fast

06:09

Why attribution massively underreports Meta ads impact

Attribution only shows part of reality

04:46

Why I’m not allowed in our clients’ ad accounts

Emotion breaks disciplined scaling

05:12

Why creative testing decides long-term Meta ads success

Volume creates repeatable winners

11:03

Why video-first marketing doesn’t kill differentiation

Format doesn’t remove originality

10:41

Why we haven’t lost a client in almost two years

Retention comes from accountability, not contracts

08:36

Why we charge a setup fee for Meta ads

Strong foundations decide long-term performance

07:58

Why cost per lead is a misleading metric in solar

Cheap leads can cost you more

08:27

Why multi-channel marketing outperforms single-channel ads

Channels amplify each other, not compete

08:11

Why speed to lead changes solar sales performance

Speed multiplies every downstream metric

06:54

Why dynamic headlines change funnel conversion rates

Relevance wins at the point of conversion

09:02

Why always booking a follow-up improves solar close rates

Momentum dies without a next step

03:18

How leveraging bigger brands improves ad engagement

Borrowed trust drives higher engagement

07:46

Why our Meta ads campaigns perform before they even optimise

Great ads are built long before launch

5:06

Should you call solar leads in the evening?

Speed often matters more than timing

9:12

Why great service is the real driver of solar reviews

Reviews are earned long before they’re asked for

4:09

Why following up more often isn’t being annoying

Persistence beats silence every time

6:18

How conditional logic improves solar lead quality

Ask fewer questions by being smarter

3:41

Why local solar installers win by being relatable

People choose people, not logos

8:57

UTM parameters explained for solar installers

UTMs show what actually makes you money

6:42

Why Meta ads should nurture solar leads, not just generate them

Meta ads warm pipelines at scale

3:58

The funnel question that filters serious solar buyers

Intent shows itself when you give space

2:46

The solar growth document we’ve spent 50+ hours building

Everything we’ve learned, written down

8:44

How to use animations without hurting solar website conversions

Animations should guide attention, not steal it

9:18

Why organic content still matters for solar installers

Organic content quietly compounds over time

4:32

Where to send Meta ads if you want higher-quality solar leads

Meta traffic is mobile — design for it

11:18

Why systems have to come before scaling solar leads

Systems stop growth from breaking you

10:56

Why solar ROI should be shown before the quote

Show the numbers before the proposal

18:27

How i’d start solar marketing from scratch in 2025

Get the foundations right before scaling

12:41

Time in the market beats timing the market for solar

Preparation compounds when markets shift

9:52

Why location pages work so well for solar installers

Location pages turn installs into rankings

14:08

You don’t need much traffic to make solar websites profitable

Low traffic can still produce serious deal value

11:34

Why we changed the first question in our solar funnels

Higher intent beats higher start rates

6:21

UK solar demand Is about to spike (this changes everything)

Residential solar demand is being engineered upward.

7:58

How to stop blocking your solar leads from converting

Friction kills more solar leads than price.

10:14

What actually converts above the fold for residential solar

Most solar sites fail before the scroll.

14:32

A tour of the biggest residential solar website we’ve ever built

A solar website should scale with the business.

06:48

How we hire using the same funnel we use for lead generation

Recruitment works better when it feels human.

07:36

Meet solar buyers where they already spend time online

Buyers convert where they feel comfortable.

06:12

The one-star review strategy that builds instant trust

Turn scepticism into rapport instantly.

09:12

Why being yourself works better than “performance” in solar ads

Authenticity converts better than performance.

06:58

Why solar installers should collaborate, not compete

Make the pie bigger, together.

08:58

Why multi-touchpoint marketing beats better ads

Stacked touchpoints beat isolated channels.

05:06

Why “free” ruins solar lead quality

“Free” attracts confusion, not buyers.

09:21

How to score commercial solar leads (properly)

Urgency isn’t the same as opportunity.

11:11

Why top-of-funnel solar ads can produce cheaper leads long-term

Cheap leads come from patience, not pressure.

07:54

Solar installers: your reviews are hurting you

Most solar reviews actively destroy trust.

09:47

Why entry-point installs beat solar-first sales

Start smaller to sell bigger, faster.

10:18

Why video is the most reusable sales asset in solar

Video scales trust better than anything else.

09:12

Why solar case study pages convert better than service pages

Case studies build trust faster than anything else.

08:26

Residential vs commercial solar intent isn’t what you think

Intent differences change everything downstream.

11:02

Why most solar proposals kill deals before they’re read

Proposals fail because they’re built for software, not people.

08:41

Why solar websites don’t convert (and it’s not the forms)

Proof creates intent. Forms just capture it.

07:58

The simplest funnel change we’ve ever made

One question doubled conversion rate.

09:34

Speed to lead is why social solar leads don’t convert

Speed to lead dictates everything that follows.

47:18

What we’ve actually been doing to generate solar demand

How we’ve been quietly generating solar demand