Why would you not do this whole thing in-house? I hear this a lot, and it's actually one of the easiest objections for me to overcome once I have 30s to explain it. The main reason you wouldn't do this in-house is cost. When you look at our team, our entire team is built with specific roles and functions in mind to fulfill the goal of having the highest possible returning Facebook ad campaigns that the solar industry has ever seen.

So if we just run through the roles, you will start to understand what potential salaries and fixed outgoings you would have to put in place in order to match what we are able to deliver for each of our clients for a fraction of that cost. So first one obviously creative team. So we've got Imogen and Charlotte that are working on the shoot briefs, the creatives, the addresses.

We've actually got an additional ad briefing specialist who briefs in the ads to our editors. We've then got a team of 15 currently full time editors, and that is growing. We're hiring about four new editors per month. We've got three full time graphic designers. We've got a dedicated quality assurance specialist.

That's someone that basically checks over all the images, all the videos to ensure that they meet our quality standards. We've then got various videographers throughout the country that we actively manage, that the client doesn't have to get involved with and manage and source and quality, check and guide and work with the to upload the footage to get that Brit in, to get that transferred, etc., etc., etc..

And then of course we've got our media buying resource, we've got Sam that is actually actively managing the campaign on a day to day basis and also doing the conversion rate optimization. So optimizing the funnel on a day to day basis and ensure that that's converting while also adding friction, ensuring the leads that get through to are actually of high intent.

There's plenty of other people in the business excellence, for example, who is dedicated purely to systems and automations to ensure that everything's going where it needs to go. We've got a developer that's working on our internal and bespoke API. There are so many people involved that are all super specialists that to be quite honest, if you try to build this in-house, unless you are enormous, you are really going to struggle against us and our clients and their campaigns.

It is just not feasible for you to match it. The other piece is track record. You know, you could by all means get all of these people in place or try to find a unicorn that can do everything themselves and then spend three, six, 12 months trying to figure out how to do it on your own. Or you could get on board with us and have campaigns live within about three weeks, if that, and already be making a return from those campaigns and have that entire three, six, 12 month period where you're actually profitable rather than basically at a loss that whole time trying to learn.

The other thing is, over that same stint, that same period, we're going to be learning as well. We're going to be further developing our service. And therefore, by the time you get to the end of that 12 months, you're still going to be far behind and still wondering why your campaigns are not performing to the extent that someone that at that point is paying maybe 20 times less than you are because they're just using our services rather than trying to build it themselves.

And why are they getting 20 times the results that you might be? It does not make sense to do this in-house again, unless you are absolutely enormous, in which case we should still have a conversation because we could potentially train up your team or do something bespoke where we can actually facilitate that process quicker than you would do on your own.