1:15
What do I do if I'm not ready to work with you yet?
Build your reputation and sales infrastructure before scaling ads.
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Video transcript
What should you do if you're not quite ready or qualified to work with solar on steroids just yet? The most important thing is going to be working on your reputation and getting the kind of sales and operational back end in place to be able to deal with bolting an absolute jet rocket on the back of your business.
Right. So you want to be looking at your Google reviews, your Trustpilot reviews, maybe even collecting some testimonials from your customers in order to give you the collateral and the assets and the online reputation to actually be able to convert the leads from the campaign once we actually launch it. Also look at collecting and collating case studies, you know, go to installations, take pictures.
Do a write up of the installation, any sort of evidence that you can put together that you are who you say you are and you do what you say you do is going to massively increase the likelihood that we have a successful campaign once you are ready to work together. The other areas I'd be looking to invest time into is building out a sales side to your business.
You know, if you are the sole founder of the business, bring in a salesperson, train them up. Or as a first step, just bring someone into the back office that can deal with those initial stage inquiries. Once you have all of that infrastructure in place and the reputation and kind of foundations to back it up with your online footprint, then it's much more likely that you're in a place where we can work together.
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1:26
Can I pay via commission?
2:22
What kind of installer is the right fit?
0:16
What is the minimum installation volume required to work with you?
1:27
What growth can I expect from you?
1:46
Why run ads if we have referrals?
1:43
How much does it cost to work together?
1:31
Why is your minimum ad spend £2,500 per month?
2:30
What ROI should I expect from our campaigns?
1:24
How quickly should I expect results?
0:42
What is your contract structure / notice period?
3:12
Why do you cost more than other agencies?
1:31
Do you offer locational exclusivity?
1:09
What do we cover on a discovery call?
1:07
Do I need to make a decision on the discovery call?
1:08
How do I prepare for our call?
1:47
Why does every decision maker need to be on the call?
1:11
Do you really have limited capacity?
3:15
Why can't I just do this in-house?
2:08
Who actually works on my account?
0:44
How deep is your experience in renewables marketing?
0:41
What makes you different from my local, generalist agency?
0:31
Why does each one of your team members have a dedicated role?
0:29
How do you deliver consistent results?
0:50
How is your team structured and how will it grow?
0:21
Why do you limit how many clients you take on each month?
0:53
What standards do you hold yourselves to?
0:46
Why should I trust you with my growth?
0:31
Why do you not track hours / bill by the hour?
1:00
What do you actually film on a shoot day?
0:53
How should I prepare for my shoot?
0:15
How often do you need to film new ads?
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Why do higher spenders need more ads?
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How many sites do you film in one day, and why so many?
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What does a shoot day look like?
0:25
How far in advance should I plan my shoot?
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What should I expect if I've never been on camera before?
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Why do you put more emphasis on authenticity than scripting?
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How fast can you turnaround the content from the shoot?
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Who works in your creative team?
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How do you combat creative fatigue?
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Why do you push video ads over image ads?
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What do I actually need to say on camera?
1:25
How do you decide on the messaging for my ads?
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Why do you not script the shoots?
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How do I make sure I get good leads from my ads?
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How do you come up with ad ideas?
4:30
How do you know an ad idea will actually perform?
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Who is on your creative team?
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Why won't you run a campaign without video ads?
1:18
How fast do solar ads actually work?
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Why do Facebook Ads work so well with Solar?
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How do you decide which ads to scale?
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What cost per lead will I get?
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How scalable are Facebook Ads?
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Do Meta Ads still work in competitive areas?
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Are the leads exclusive to us?
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