2:11
Why do you not script the shoots?
Prompts beat scripts. Being yourself is enough.
Video transcript
So how do we make ads feel natural and not scripted? We deliberately avoid scripting out our shoot briefs. So when you go on shoot, if you were talking very scripted to camera, you would come across as one very salesy. So a customer in their meat feed is way more likely to scroll past, and too often it actually detracts from the experience you have in the industry.
What we do instead is we actually use prompt based briefing. So when you receive a shoot brief from us, you won't have a word to word script. We have questions that we'll ask you on camera. And these then provoke natural answers from you back. This means that we then guide what topics that we want you to talk about, whether that's about savings, whether that's about equipment, brands or your company UPS.
But actually you then fill in those gaps quite naturally. And how you would say it to a customer, a cue we often give you one more on shoe is again, you want to talk to us like you're just talking to a potential customer who's visiting an install site with you. This then means that when they meet you or your team down the line.
Actually, they feel like they've already met you because they have gained your personality through that. I actually scripted some answers for these questions, but I find that when you sit in front of a camera, it flows much more naturally. If you just speak from experience. And what you have to think about is that I know my stuff when I'm talking to camera and you know your stuff, and it will flow a lot more naturally if you just trust in the process.
I think something that installers worry about is when they get in front of the camera, they have to say everything perfectly at once the first time around. Actually, I think this is an example of where we don't need you to say it perfectly. It comes across a lot more naturally if you stumble on your words, or if you need to repeat different things, because that is how you have a conversation in person.
We have a very capable team of editors, and I assure you that your ads will look great even if you mess up on the first time around. People are often surprised by how good the ads come out. I think they expect that they need to be an expert on camera for an ad to look great, but really you don't as long as you are you.
That is the main thing.
Other FAQs
1:26
Can I pay via commission?
2:22
What kind of installer is the right fit?
0:16
What is the minimum installation volume required to work with you?
1:27
What growth can I expect from you?
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2:30
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