1:21
What do I actually need to say on camera?
Talk through the job like a customer is standing beside you.
Video transcript
So what should installers talk about on camera? We encourage you to talk as naturally about your installation as possible. So think about it as if you're running through a installation with a potential customer by your side. So what equipment have you installed and why? So why have you chosen those brands?
What benefits do they have? What was the cable route all the way from the panels, all the way down to the battery storage and the inverter? If they have an EV charger or a heat pump as well, why does solar complement them really well? What challenges the installation presented and most importantly, how you overcame them?
Because customers who are going in solar and who have had any home improvement services know that they don't always go to plan. So if you can show how you've overcame those challenges, then they're way more likely to be interested in that. And another main one that we encourage you to talk about is the benefits of the system.
So how much it's going to save them what the typical payback periods are. Even things down to educating them on the export rates and how they can earn a profit from their solar system. There's a lot of things that I think we expect customers to know that actually are jargon to them, and just by simplifying it and speaking to them quite casually, they begin to build that trust with you at the very start of the process.
Other FAQs
1:26
Can I pay via commission?
2:22
What kind of installer is the right fit?
0:16
What is the minimum installation volume required to work with you?
1:27
What growth can I expect from you?
1:46
Why run ads if we have referrals?
1:43
How much does it cost to work together?
1:31
Why is your minimum ad spend £2,500 per month?
2:30
What ROI should I expect from our campaigns?
1:24
How quickly should I expect results?
0:42
What is your contract structure / notice period?
3:12
Why do you cost more than other agencies?
1:31
Do you offer locational exclusivity?
1:15
What do I do if I'm not ready to work with you yet?
0:17
How long does a discovery call take?
1:09
What do we cover on a discovery call?
1:07
Do I need to make a decision on the discovery call?
1:08
How do I prepare for our call?
1:47
Why does every decision maker need to be on the call?
1:11
Do you really have limited capacity?
3:15
Why can't I just do this in-house?
2:08
Who actually works on my account?
0:44
How deep is your experience in renewables marketing?
0:41
What makes you different from my local, generalist agency?
0:31
Why does each one of your team members have a dedicated role?
0:29
How do you deliver consistent results?
0:50
How is your team structured and how will it grow?
0:21
Why do you limit how many clients you take on each month?
0:53
What standards do you hold yourselves to?
0:46
Why should I trust you with my growth?
0:31
Why do you not track hours / bill by the hour?
1:00
What do you actually film on a shoot day?
0:53
How should I prepare for my shoot?
0:15
How often do you need to film new ads?
0:23
Why do higher spenders need more ads?
0:41
How many sites do you film in one day, and why so many?
0:19
What does a shoot day look like?
0:25
How far in advance should I plan my shoot?
0:31
What should I expect if I've never been on camera before?
0:32
Why do you put more emphasis on authenticity than scripting?
0:26
How fast can you turnaround the content from the shoot?
25:21
Who works in your creative team?
3:09
How do you combat creative fatigue?
1:19
Why do you push video ads over image ads?
2:11
Why do you not script the shoots?
0:56
How do I make sure I get good leads from my ads?
0:47
How do you come up with ad ideas?
4:30
How do you know an ad idea will actually perform?
6:39
Who is on your creative team?
0:26
Why won't you run a campaign without video ads?
1:18
How fast do solar ads actually work?
1:10
Why do Facebook Ads work so well with Solar?
1:13
How do you decide which ads to scale?
1:21
What cost per lead will I get?
0:51
How scalable are Facebook Ads?
0:45
Do Meta Ads still work in competitive areas?
2:40
Are the leads exclusive to us?
4:56
Why your Meta ads are failing in 2026