1:24
How quickly should I expect results?
First leads within a day. First deals within two weeks.
Featuring
Video transcript
How long does it actually take to become profitable from an advertising campaign with solar on steroids with Facebook ads? Lead generation begins basically the second that the campaigns actually go live. Unlike SEO or potentially other sources like Google ads that take a little bit more time to warm up, meta ads is actually really quick, because the way meta does it is it's able to analyze what kind of ad or what kind of content you've uploaded into ads manager, and have a pretty good steer on who you're looking to target right out of the gate, even if you don't have any leads or conversion events already.
To put that into plain and simple English, normally we see the first leads within the first day. We see the first surveys definitely within the first week and the first deals within the first two weeks. Now, obviously that varies massively. We've got some clients like AJ renewables, for example, that close two deals within their first 24 hours from us.
And of course there's plenty of factors involved. They're not doing anything silly like dropping the price on the day, but they've got a very slick sales process and they just had a really nice flurry of leads on that opening day. On on day one, to give you a real example, we launched six advertising campaigns on January 5th, which was the first working day back after the Christmas break, because a lot of the campaigns we'd held off, we didn't want to launch them over Christmas, people weren't in the office, etc. so we launched them on January 5th.
All six of those campaigns had generated the lead within the day of January 5th, so within 24 hours, every single one had had their first lead at the very least.
Other FAQs
1:26
Can I pay via commission?
2:22
What kind of installer is the right fit?
0:16
What is the minimum installation volume required to work with you?
1:27
What growth can I expect from you?
1:46
Why run ads if we have referrals?
1:43
How much does it cost to work together?
1:31
Why is your minimum ad spend £2,500 per month?
2:30
What ROI should I expect from our campaigns?
3:12
Why do you cost more than other agencies?
1:31
Do you offer locational exclusivity?
1:15
What do I do if I'm not ready to work with you yet?
0:17
How long does a discovery call take?
1:09
What do we cover on a discovery call?
1:07
Do I need to make a decision on the discovery call?
1:08
How do I prepare for our call?
1:47
Why does every decision maker need to be on the call?
1:11
Do you really have limited capacity?
3:15
Why can't I just do this in-house?
2:08
Who actually works on my account?
0:44
How deep is your experience in renewables marketing?
0:41
What makes you different from my local, generalist agency?
0:31
Why does each one of your team members have a dedicated role?
0:29
How do you deliver consistent results?
0:50
How is your team structured and how will it grow?
0:21
Why do you limit how many clients you take on each month?
0:53
What standards do you hold yourselves to?
0:46
Why should I trust you with my growth?
0:31
Why do you not track hours / bill by the hour?
1:00
What do you actually film on a shoot day?
0:53
How should I prepare for my shoot?
0:15
How often do you need to film new ads?
0:23
Why do higher spenders need more ads?
0:41
How many sites do you film in one day, and why so many?
0:19
What does a shoot day look like?
0:25
How far in advance should I plan my shoot?
0:31
What should I expect if I've never been on camera before?
0:32
Why do you put more emphasis on authenticity than scripting?
0:26
How fast can you turnaround the content from the shoot?
25:21
Who works in your creative team?
3:09
How do you combat creative fatigue?
1:19
Why do you push video ads over image ads?
1:21
What do I actually need to say on camera?
1:25
How do you decide on the messaging for my ads?
2:11
Why do you not script the shoots?
0:56
How do I make sure I get good leads from my ads?
0:47
How do you come up with ad ideas?
4:30
How do you know an ad idea will actually perform?
6:39
Who is on your creative team?
0:26
Why won't you run a campaign without video ads?
1:18
How fast do solar ads actually work?
1:10
Why do Facebook Ads work so well with Solar?
1:13
How do you decide which ads to scale?
1:21
What cost per lead will I get?
0:51
How scalable are Facebook Ads?
0:45
Do Meta Ads still work in competitive areas?
2:40
Are the leads exclusive to us?
4:56
Why your Meta ads are failing in 2026