What kind of installers are the best fit for our services, and what kind of installers really aren't the best fit? Those who are the best fit are typically already completing at least eight installations per month now. Sure, there is a financial element to that because we are certainly not the cheapest and probably neither are you.

But there are lots of other kind of indicators that that eight installations per month mark gives us to determine whether you would be a good fit for our services. The main one is operational back end companies under four installations a month very rarely have the operational back end in place unless they're very new, with a lot of funding or staff, etc. to be able to deal with the lead and deal flow that we're actually going to be able to provide them.

What happens quite often is that we will do our job exactly as we intended to. They will quickly become overwhelmed. They may sell 4 or 5 in the first month, but then really struggle to actually keep up that pace without having to go back onsite themselves or without everything kind of falling into chaos and actually them risking the thing that really they wanted to promote, which was their great customer service, their installation quality, etc., etc., etc..

The other side to it is the sales side rather than operations. So if you do not have a dedicated sales person, that can be the founder of the business, but normally it's a dedicated sales rep or surveyor, then you do run a risk of essentially not being able to handle the leaves as timely as possible and give them the right nurturing sales and kind of coaching through the process that someone who does have that in-house would be able to do.

The other factor is just very clear growth ambitions. So forgetting the eight installations per month, if you're already at eight installs a month, but you're only looking to get to ten a month, then we definitely are not the provider for you. We are going to be strapping a basically a rocket on the back of a business that only wants to move at a snail's pace, right?

That is not our ideal prospect. Our ideal prospect wants to double in a year or even faster. We have plenty of clients where meta, our Facebook ad campaigns, is actually responsible for over 50% of their total sales within the business. Now, of course, you don't want to be too reliant on one source, but it does go to say that we can really turn a business, a new leaf, a new direction, if you will.

With the right infrastructure in place and the right growth ambitions that for a business that actually wants to grow that quickly.