So what creative experience do we have in the team? So I'm Charlotte. I lead the creative function of Soas. I am the Senior Performance Creative specialist, and ultimately my role is making sure that our creative process is as slick as possible and that we're always bringing innovation into the agency.

I manage a team of 20 graphic designers and video editors, as well as our quality Assurance specialist, where ultimately responsible for producing and scaling creative for our clients. That delivers measurable results. My role is to manage the overall end to end creative strategy, so that spans all the way from that initial concept briefing as to what goes into your shoot brief, what we're going to capture on camera, and why.

Most specifically, so we often pull on that performance data to inform why we're putting certain concepts into that shoot brief all the way down from managing those ads. When we get the footage back, back through the editors, making sure the briefs are consistent all the way down to you, seeing that ad for the first time, and then that going live in the meta account.

I think a big thing to focus on in creative strategy is not only how we bring new ideas to the table, but why we bring those ideas to the table. It's all good. Kind of throwing a load of ideas at the wall and trying a load of things. And sometimes we do need to do that. But often creative strategy is about how we inform all of those decisions with data and why we're doing that so often before a shoot, we'll have a pre shoot call.

Now we've implemented these for a variety of reasons, but what's really good is when you come on, those calls will run you through the concept that we are aiming to capture on the shoot. And next to every one of those concepts, we will put a why we're capturing that. And that is all encompassing. Pretty much the creative strategy.

Before I joined Solar on Steroids, I worked across a variety of DTC brands. So I've worked in e-commerce as well as other DTC industries. My most recent experience was at THG, so in look fantastic and my protein in both of those roles I was positioned in brand marketing. So how do we bring these massive global multi-channel brand campaigns to life across a number of channels?

So that will be organic, social, but it can spread to affiliates all the way to paid search. Paid social. More importantly, but how do we ensure the creative across those formats is consistent but also speaks to the ups of those channels? So whether they're lead driving or more awareness building at the top of the funnel, as part of bringing those campaigns to life, I often had to manage big teams or freelancers or in-house creatives to make sure that the creative output was of a high quality, but also that we delivered to time to make sure that the campaigns went live on time.

Another big part of my role in those two companies was how do we bridge the gap between brand marketing and performance marketing? Now, often brand sits quite separate and we often look at brand as very creative, not very data driven. But how do we bridge the gap from once those ads are set live in the performance channels, feeding those learnings back into the brand team and making sure that basically that information flows really smoothly.

Because if we know what works and what doesn't work over here, then there's no point then these two teams being completely siloed because we're going to continue to output creative. That might not necessarily drive those conversions down the line. Now, I've been doing this for over four years, even way back to my placement year at Audi.

At Audi, I worked with a number of agency partners, including BBH, who are a top ten agency in the UK, and also media partners like FD media, where I was able to learn how different powerhouses work together, and the fundamentals of making sure the creative lands up to the performance, essentially. I also work with partners such as Google, Netflix, Sky sports, so when you work with partners of that magnitude, you have to make sure that their creative standards are met, their brand guidelines are met, and it is a very intricate process.

So I think that has meant that I have a very high standard that I hold our creative to, and that means that you'll always receive the best quality of creative. Alongside me on the creative team sits Imogen, our marketing executive. Now she brings a wealth of experience in the solar industry. She used to work at Siegen, which is one of the largest renewable distributors in the UK, where she used to manage their campaigns.

She would be managing their socials and she was responsible for any B2B content that they outputted. She was also responsible for supporting initiatives that upscaled installers across the UK, so she has a wide range of experience in working with a number of partners as well. After this, she went on to work at Castor, which is a athleisure brand, and this is where she managed influencer campaigns that spanned the UK and globally.

Within this, she managed relationships with thousands of creators and ultimately was responsible for making sure all of that content landed up to a high standard to be outputted across our platforms. This experience ensures that she both has a lot of knowledge in the renewable industry, but also has a lot of content creation experience and skills when we combine our experience.

So mine more in the brand and performance marketing and e-com driven, but also imogen's that is very hot. On what works in the renewable industry as well as her content creation. We actually have a bit of a powerhouse in terms of creative. Another thing that Imogen has on her belt is she did a comms degree, which means that she doesn't only know the practicalities of social, but with a focus of her degree on social media.

She actually knows all the theoretical information as well. We also have some on the team who's our media buyer and conversion rate optimization specialist. But he brings a wealth of experience in the solar industry, too. He's actually run ads before in the solar space, so he knows what works and what doesn't work.

And funnily enough, he actually did a lot of door knocking in his previous role. So he knows what messaging works when you turn up to a customer's house and what doesn't because he learned the hard way. So combined with Joe and Jude's experience for running ads for over two years for 40 plus installers, I think when you look at us as a team, we actually have so much experience that would argue you probably can't find a better team to be promoting your company when it comes to solar specifically.

So if you want real results and you want to work with the solar marketing experts, then either send us a message or booking a call via our website.