Our resources

Hybrid is possible but strict. It almost always costs more.

Eight installs a month, clear growth ambition, sales resource in place.

Eight installs a month minimum before we can work together.

From £2,500 to £60,000 a month. Growth matched to readiness.

Referrals are warm but unpredictable. Paid ads add consistency.

£4k setup, £2.5k retainer, £2.5k minimum ad spend. All in.

Meta needs data to perform. £2,500 a month provides it.

20x return on ad spend is the benchmark. True impact is higher.

First leads within a day. First deals within two weeks.

Monthly rolling, 30 days notice, no fees, no lock in.

Higher retainer, deeper results. The maths is straightforward.

No exclusivity, but location is managed carefully by design.

Build your reputation and sales infrastructure before scaling ads.

Thirty minutes. Sometimes a little over. Plan accordingly.

Your situation first, then pillars, case studies, and pricing.

Two calls, no pressure. Decide when you are genuinely ready.

Laptop, on time, know your numbers. That is all.

Misaligned expectations sink campaigns before they start.

Capacity is genuinely limited. Most months fill in two weeks.

The cost of building this in-house does not stack up against using us.

Every role named. Every person accountable. No black box.

Hired for renewables experience, then deepened further at SOS.

Solar only. ROI focused. Not vanity metrics from a generalist.

Specialists in single roles, not generalists wearing many hats.

Same process, every client. QA on every ad before it lands.

22 now, 50 by year end. Structure built around service quality.

Growth is capped monthly so service quality never slips.

Hired for integrity, held to honesty. Client results come first.

Experience at every spend level beats promises and guarantees.

We track results, not hours. Hold us to that.

Shoots build a creative library, not a single polished video.

Three steps before shoot day so nothing is left to chance.

Spend level determines how often we film. Here is the breakdown.

Higher spend needs more creative. Volume enables scale.

More sites filmed means more creative and stronger campaigns.

Full day shoots, back to back if needed, to cover everything.

Book shoots early. Availability fills up faster than you think.

Nerves are fine. Unwillingness to try is the only problem.

Honest and clear beats polished and rehearsed every time.

Shoot to live ad in two weeks, faster for returning clients.

How SOS builds, shoots, and scales creative that converts.

Fresh formats and real footage keep campaigns from stalling.

Video educates buyers. Image ads attract price shoppers.

Talk through the job like a customer is standing beside you.

Messaging is built from your data, then continuously refined.

Prompts beat scripts. Being yourself is enough.

Technical, expert-led ads attract leads who already convert.

Ad ideas come from your data and 40 other campaigns.

How shoot briefs are built to perform and differentiate.

Meet the creative team and the experience behind it.

No video ads means weaker leads and stagnant performance.

Lead generation is immediate, but sales speed depends on installer systems.

Visual proof and practical explanations drive high-volume solar sales.

Revenue-driven metrics, not lead costs, dictate our scaling decisions.

Geography and spend levels define your solar lead acquisition costs.

Meta scales solar revenue until operational capacity hits its limit.

Better creative and attribution win in highly competitive solar markets.

Exclusive branded campaigns ensure you own every lead generated.

Standard lead forms and low creative volume stall solar growth.

Charlotte breaks down what we did to get ahead and how we're staying there.

Conversion rate optimisation is the fastest way to unlock more leads.

The call is for decisions, not persuasion.

Low production is the new Meta advantage.

Clarity on product strategy beats product choice.

Meta leads are won or lost on speed.

Education beats entertainment in paid solar ads.

Confidence on camera comes from repetition.

Authenticity compounds faster than optimisation.

Authenticity compounds faster than optimisation.

Every good solar ad fits one of four buckets.

High performance ads are engineered, not accidental.

Half in usually means half out.

Good shoots are engineered, not hoped for.

Robust ad accounts are built, not found.

The full client journey, demystified

Retention is built deliberately

Filming is only half the job

Education creates bigger, better deals

Preparation turns shoots into performance

Prompting beats scripting every time

Referrals scale when you show why

Good creatives are built on site

You don’t need perfection to stand out

Pressure accelerated learning brutally fast

Attribution only shows part of reality

Emotion breaks disciplined scaling

Volume creates repeatable winners

Format doesn’t remove originality

Retention comes from accountability, not contracts

Strong foundations decide long-term performance

Cheap leads can cost you more

Channels amplify each other, not compete

Speed multiplies every downstream metric

Relevance wins at the point of conversion

Momentum dies without a next step

Borrowed trust drives higher engagement

Great ads are built long before launch

Speed often matters more than timing

Reviews are earned long before they’re asked for

Persistence beats silence every time

Ask fewer questions by being smarter

People choose people, not logos

UTMs show what actually makes you money

Meta ads warm pipelines at scale

Intent shows itself when you give space

Everything we’ve learned, written down

Animations should guide attention, not steal it

Organic content quietly compounds over time

Meta traffic is mobile — design for it

Systems stop growth from breaking you

Show the numbers before the proposal

Get the foundations right before scaling

Preparation compounds when markets shift

Location pages turn installs into rankings

Low traffic can still produce serious deal value

Higher intent beats higher start rates

Residential solar demand is being engineered upward.

Friction kills more solar leads than price.

Most solar sites fail before the scroll.

A solar website should scale with the business.

Recruitment works better when it feels human.

Buyers convert where they feel comfortable.

Turn scepticism into rapport instantly.

Authenticity converts better than performance.

Make the pie bigger, together.

Stacked touchpoints beat isolated channels.

“Free” attracts confusion, not buyers.

Urgency isn’t the same as opportunity.

Cheap leads come from patience, not pressure.

Most solar reviews actively destroy trust.

Start smaller to sell bigger, faster.

Video scales trust better than anything else.

Case studies build trust faster than anything else.

Intent differences change everything downstream.

Proposals fail because they’re built for software, not people.

Proof creates intent. Forms just capture it.

One question doubled conversion rate.

Speed to lead dictates everything that follows.

How we’ve been quietly generating solar demand