07:46
Why our Meta ads campaigns perform before they even optimise
You haven’t seen me on camera for a while.
That’s not because things have slowed down.
Quite the opposite.
Behind the scenes, it’s gone a bit ballistic.
And there’s a very specific reason why more installers are choosing to run their Meta Ads through us.
This video isn’t about lead volume.
It’s about why creative quality, structure, and depth of asset capture now matter more than ever.
When we run campaigns, installers don’t just see leads coming in.
They see brand recognition before the survey.
Familiarity during the sales process.
And warmer conversations because prospects already feel like they know them.
That doesn’t happen by accident.
It starts on shoot day.
It ends months later with hundreds of deployed creatives, all tested, all intentional, all tied back to real-world performance.
This is the reality of what goes into campaigns that actually work long-term.
Not theory. Not templates. Just what we’re seeing, every single month.
If your work is genuinely good, this is the level your marketing needs to match.
For context, this video was originally recorded on 5 December 2024, views & strategies may have changed since.
Featuring
Video transcript
There we go. Got the thumbnail. Brilliant. Right, I am back. You have not seen me on camera for quite some time. I’m going to be honest with you, it has just gone utterly ballistic. I’m going to give you a bit of an insight as to why it’s gone ballistic and why so many installers are choosing to use us for their Meta Ads campaigns.
It’s no secret that we put an absolute ton of time, care, attention, effort, creativity, planning, and resource into creating your creative assets, or your videos, that form the foundational level of your campaign. We practically throw up when we hear the word Canva. We want to do things properly, and to be honest with you, it’s an absolute pain. It takes a lot of time and a lot of money, but it’s so worth it. We know that when we launch campaigns, they’re going to fly out of the gate. They’re not just going to generate leads; they’re going to build brand awareness, present you in the way you want to be presented, build rapport, and actually help you close.
Rather than just generating leads, the people having surveys and moving through the sales pipeline are seeing your ads, and they’re more likely to go ahead with you as a result. We’re not talking about slapping a price on an ad and running with it. This is an entirely different strategy, and I want to give you a bit of insight into what that looks like.
When you do a shoot with us, we bring a videographer out—usually Jay or Richard—both with over ten years of experience. They’re fantastic and bring all their fancy, expensive gear, and I pretend to know what all of it does. From that shoot, you’ll get roughly 400 gigabytes to one terabyte of footage.
We’ll go to an active installation site, a completed installation site, or even multiple completed sites to capture customer testimonial videos. We can also go to a distribution centre. You’ve got us for the whole day, and we maximise that time from start to sunset to capture as much footage as humanly possible.
What happens after that is where things get painstaking. Processing that volume of high-quality footage takes a long time. We have to edit and colour-grade all of it, often because it’s shot in a flat colour profile to retain as much data as possible. Once that’s done, we cut out all the outtakes, rename everything properly, and organise it so our paid media editors know exactly where everything is.
All of this footage is then stored and categorised in our Airtable database, so clients can actually find what they need later, instead of everything being labelled A001 or something equally useless. Once that’s done, you’re left with a structured media library—often well over a hundred individual clips.
From that, we can create anywhere from 20 to 50 individual ad campaigns. Within those campaigns, we test different hooks and calls to action. We have the data to support what’s working, so we’ll often create five to ten variants of each campaign. Suddenly, you’re deploying up to 500 creatives on a Meta Ads budget that could be anywhere from £2,000 to £50,000 per month.
That allows us to do serious testing and truly understand what works for you in your specific area. If we only used a few clips and a handful of variations, we’d quickly hit a wall. We’d be asking ourselves whether we need another shoot or whether we should just spam image ads, which isn’t the solution.
By capturing as much footage as possible on a single shoot day, we can run campaigns for three to six months, or even longer depending on spend, without needing new assets. That entire process—from shoot day, to footage processing, to campaign deployment—is why our campaigns perform so well.
Yes, we charge a setup fee. Yes, our retainer may be slightly higher than others. But when you see the work involved, it starts to make sense. You’re paying a premium, but it’s far more likely to work.
It’s good to be back on camera. I’ll hopefully do more actionable and insightful videos soon. I also wanted to mention that we’re hiring someone to help with this process. We’ve got 10 to 20 shoots over the next four weeks alone, and that’s a lot of colour grading. We pay very well, so if you’re interested, reach out.
If you want someone to go to this level of effort for your business, just drop me a DM and we’ll sort something out. Catch you in the next one.
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