1:31
Do you offer locational exclusivity?
No exclusivity, but location is managed carefully by design.
Featuring
Video transcript
We do not offer any exclusivity arrangements for our clients in mainland UK, but we do very carefully manage the number and location of the clients that we do onboard and take on. So it's quite dependent based on population. For example, we have quite a few installers just north of London because there's quite a lot of affluence around that area, and there's also a very, very high population density.
So that means that we can get away with having more advertising campaigns and not really risk saturating the approach that we roll out. However, in other areas of the country that might be sparsely populated, we're going to look to take on fewer installers and actually spend less on campaigns in those areas.
We obviously do have some national installers that we advertise for. Therefore, it's impossible for us to offer any sort of exclusivity arrangements inside of the UK. Unfortunately, the bottom line is, if we knew that signing a client would have a detrimental impact on the results of the clients that are already advertising and operating in those areas, we would, of course, just turn that client down or put them onto a wait list, which we already have operational in many areas of the country.
It makes zero commercial sense for us to take on a client in an area where we already have clients operating. The most costly part of our service to get started is actually kickstarting the campaigns. Therefore, we would much rather build a long term relationship with the client that is already on the books, that is already getting results, that potentially is close to being a case study client for us that, you know, is building up some really fantastic numbers and a really good story to tell than taking on a new client and potentially hurting that that existing relationship.
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