What return on investment should you actually expect? Working with solar on steroids? We like to aim for a 20 x return on revenue or return on ad spend. So to put that into context, if your average system is 10,000 pounds, then we would be looking to acquire you that system from advertising campaigns at 500 pounds or less.

And that is a benchmark that we hit very consistently across the board. We also like to aim for five times return on profit. So again, if you on average make about 2,500 pounds from that 10,000 pound install, the numbers still stack up. We'd be looking to acquire that for you at the cost of 500 pounds. Some major caveats to that.

Obviously we have campaigns that have far exceeded those benchmarks. I mean, we have one campaign in particular that is on a 150 return on ad spend. So basically every pound they invest into that campaign, they get back 150 pounds, which is absurd. But the last thing we want to do is set that as the expectation or pretend that that is somehow now the norm.

That is not the case. That is an outlier. The other caveat is that a lot of people look at Facebook ads as just lead gen. You know, if they spent 50 pounds, they got one lead out. Their total return from that whole campaign is that one lead. That is simply not the case. Meta plays a very pivotal role in supporting other channels.

So for example, if you're running Google Ads, if you're getting lots of website visitors, we will be retargeting all of that traffic on your Facebook ads and your your Instagram ads in order to nurture them and actually increase the chance they convert with a lot of the other strategies that we do that involve the customer reviews, whether those be the professionally shot ones or the self-help ones by your customers.

This is very, very important for you to take into account, because the 20 times return on investment figure is just on what we can 100% attribute came from us and the campaigns, whereas the true impact is probably significantly higher and in some cases where we've been able to track that. For example, we had Kimble Solar, who did a post-sale survey, they were able to actually attribute an additional 40% on top of what we'd already generated them.

So we'd done about a million in sales directly for them. At that time, they were able to attribute an additional 400,000 pounds to social media as a source in general. So stuff that didn't come directly through our funnel but did end up as a sale, and social media did play a part in that conversion cycle, an additional 400,000 pounds, which is absurd.