1:19
Why do you push video ads over image ads?
Video educates buyers. Image ads attract price shoppers.
Video transcript
So why do campaigns that feature video ads perform better than others? Video ads allow us to educate customers in a way that image ads can't do. When a customer sees an image ad or they see is a company's logo, a solar panel, or a piece of kit, they don't have any context around your USPS or what you bring to them, as opposed to why they shouldn't go with someone else.
With a video ad, they're able to see who you are as a person as well as a company. Here, your values, how you like to take customers down, the sales process, look at the quality of your installs and the equipment that you offer, and also be able to begin building trust with you if you're going to be doing their install down the line, we find that leads that come through from video ads are often a way higher quality than those that come through from image ads.
Those that come through from image ads often are budget controlled. They are looking for the cheapest solar quote from the cheapest provider. Whereas because we've taken the time in that video ad and they've actually stayed to watch it and be educated on your USPS, why? Even though maybe you're not the cheapest, actually your USPS warrant that higher price in terms of customer service, your aftercare, they are much more likely to convert to a higher quality system down the line than be trying to badger you about how to knock off 200 pounds off the quotes.
Other FAQs
1:26
Can I pay via commission?
2:22
What kind of installer is the right fit?
0:16
What is the minimum installation volume required to work with you?
1:27
What growth can I expect from you?
1:46
Why run ads if we have referrals?
1:43
How much does it cost to work together?
1:31
Why is your minimum ad spend £2,500 per month?
2:30
What ROI should I expect from our campaigns?
1:24
How quickly should I expect results?
0:42
What is your contract structure / notice period?
3:12
Why do you cost more than other agencies?
1:31
Do you offer locational exclusivity?
1:15
What do I do if I'm not ready to work with you yet?
0:17
How long does a discovery call take?
1:09
What do we cover on a discovery call?
1:07
Do I need to make a decision on the discovery call?
1:08
How do I prepare for our call?
1:47
Why does every decision maker need to be on the call?
1:11
Do you really have limited capacity?
3:15
Why can't I just do this in-house?
2:08
Who actually works on my account?
0:44
How deep is your experience in renewables marketing?
0:41
What makes you different from my local, generalist agency?
0:31
Why does each one of your team members have a dedicated role?
0:29
How do you deliver consistent results?
0:50
How is your team structured and how will it grow?
0:21
Why do you limit how many clients you take on each month?
0:53
What standards do you hold yourselves to?
0:46
Why should I trust you with my growth?
0:31
Why do you not track hours / bill by the hour?
1:00
What do you actually film on a shoot day?
0:53
How should I prepare for my shoot?
0:15
How often do you need to film new ads?
0:23
Why do higher spenders need more ads?
0:41
How many sites do you film in one day, and why so many?
0:19
What does a shoot day look like?
0:25
How far in advance should I plan my shoot?
0:31
What should I expect if I've never been on camera before?
0:32
Why do you put more emphasis on authenticity than scripting?
0:26
How fast can you turnaround the content from the shoot?
25:21
Who works in your creative team?
3:09
How do you combat creative fatigue?
1:25
How do you decide on the messaging for my ads?
2:11
Why do you not script the shoots?
0:56
How do I make sure I get good leads from my ads?
0:47
How do you come up with ad ideas?
4:30
How do you know an ad idea will actually perform?
6:39
Who is on your creative team?
0:26
Why won't you run a campaign without video ads?
1:18
How fast do solar ads actually work?
1:10
Why do Facebook Ads work so well with Solar?
1:13
How do you decide which ads to scale?
1:21
What cost per lead will I get?
0:51
How scalable are Facebook Ads?
0:45
Do Meta Ads still work in competitive areas?
2:40
Are the leads exclusive to us?
4:56
Why your Meta ads are failing in 2026