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How do you decide on the messaging for my ads?
Messaging is built from your data, then continuously refined.
Video transcript
So how do we decide what messaging to use in our ads? First, we look at what we learn during onboarding. So we'll often talk to you about what your company ups your strengths. What are the equipment you focus on, whether there's any really nice stories about how long you've been in the industry, your Google reviews, your Trustpilot reviews.
All of these are what differentiates you from your competitor down the road. So this is the main thing that we focus on initially. So we've launched thousands of ads across the solar industry, and we know what messaging angles work and what don't work. So we look at the historic performance and we see what's worked with previous clients.
We also then look at how we can adapt that to your USPS. So it's not a copy and paste job. Actually it's a this worked really well. But this is this company strength. So we're going to play this into this messaging concept. And finally we're always testing and optimizing. So we're always looking at what angles we've launched, how they're performing, how we can tweak them and how we can then develop them down the line.
So if we see a messaging angle that is a really short, snappy angle, you're talking about why you should go for solar in 60s, for example. Can we bring that down the line into 60s on why they should choose you as an installer? And then maybe we do that about a different piece of equipment. So whether that's battery storage or the types of panels or solar as a whole.
Other FAQs
1:26
Can I pay via commission?
2:22
What kind of installer is the right fit?
0:16
What is the minimum installation volume required to work with you?
1:27
What growth can I expect from you?
1:46
Why run ads if we have referrals?
1:43
How much does it cost to work together?
1:31
Why is your minimum ad spend £2,500 per month?
2:30
What ROI should I expect from our campaigns?
1:24
How quickly should I expect results?
0:42
What is your contract structure / notice period?
3:12
Why do you cost more than other agencies?
1:31
Do you offer locational exclusivity?
1:15
What do I do if I'm not ready to work with you yet?
0:17
How long does a discovery call take?
1:09
What do we cover on a discovery call?
1:07
Do I need to make a decision on the discovery call?
1:08
How do I prepare for our call?
1:47
Why does every decision maker need to be on the call?
1:11
Do you really have limited capacity?
3:15
Why can't I just do this in-house?
2:08
Who actually works on my account?
0:44
How deep is your experience in renewables marketing?
0:41
What makes you different from my local, generalist agency?
0:31
Why does each one of your team members have a dedicated role?
0:29
How do you deliver consistent results?
0:50
How is your team structured and how will it grow?
0:21
Why do you limit how many clients you take on each month?
0:53
What standards do you hold yourselves to?
0:46
Why should I trust you with my growth?
0:31
Why do you not track hours / bill by the hour?
1:00
What do you actually film on a shoot day?
0:53
How should I prepare for my shoot?
0:15
How often do you need to film new ads?
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Why do higher spenders need more ads?
0:41
How many sites do you film in one day, and why so many?
0:19
What does a shoot day look like?
0:25
How far in advance should I plan my shoot?
0:31
What should I expect if I've never been on camera before?
0:32
Why do you put more emphasis on authenticity than scripting?
0:26
How fast can you turnaround the content from the shoot?
25:21
Who works in your creative team?
3:09
How do you combat creative fatigue?
1:19
Why do you push video ads over image ads?
1:21
What do I actually need to say on camera?
0:56
How do I make sure I get good leads from my ads?
0:47
How do you come up with ad ideas?
4:30
How do you know an ad idea will actually perform?
6:39
Who is on your creative team?
0:26
Why won't you run a campaign without video ads?
1:18
How fast do solar ads actually work?
1:10
Why do Facebook Ads work so well with Solar?
1:13
How do you decide which ads to scale?
1:21
What cost per lead will I get?
0:51
How scalable are Facebook Ads?
0:45
Do Meta Ads still work in competitive areas?
2:40
Are the leads exclusive to us?
4:56
Why your Meta ads are failing in 2026