08:27
Why multi-channel marketing outperforms single-channel ads
We specialise in Meta advertising for solar and renewables companies.
Facebook and Instagram are our vehicle of choice.
And yet, we consistently recommend a multi-channel approach.
That might sound contradictory, but it isn’t.
Our best-performing clients don’t rely on one channel.
They build a system.
Meta ads can absolutely stand alone if they’re done properly.
You can use them as your sole acquisition channel.
But if you want:
Better quality enquiries
More consistent volume
And something that behaves like a marketing machine rather than a tap
You need multiple channels working together.
The important thing is this:
Additional channels don’t dilute performance.
They amplify it.
Meta supports Google.
Google supports Meta.
Offline activity feeds online conversion.
What looks like a single lead source is almost never a single influence.
This video is about why multi-channel marketing works, what it fixes, and why the installers who scale sustainably all end up here.
For context, this video was originally recorded on 5 December 2024, views & strategies may have changed since.
Featuring
Video transcript
We work with solar and renewables companies to help them get more business, and our vehicle of choice is Meta advertising—Facebook and Instagram ads. However, we highly, highly recommend a multi-channel approach for any business.
Why would we recommend a multi-channel approach if all we do is Meta ads? Why would we tell people to work with other providers? Yes, that is exactly what we’re doing—because our best-performing clients use a multi-channel approach. There’s no two ways around it.
If you absolutely nail Meta ads, they can stand alone. They can be your sole acquisition channel if you really want them to be. But if you want the best quality enquiries, consistent enquiries, and you want to build a marketing machine rather than relying on a single marketing avenue, then you need a multi-channel approach.
You should be running Meta ads, Google ads, Bing ads, TikTok ads, Reddit ads, going to trade shows, attending events, forming partnerships, building cross-referral mechanisms, distributing flyers—every channel. Just blast it. Go all in.
The reason for this is that every additional channel you add increases the effectiveness of the others. It doesn’t dilute them—it amplifies them. The easiest example is Google Ads.
Let’s say your Google Ads landing page converts at a reasonable 5%. That means for every 100 people who click your ad, five become leads. You’re still paying for the other 95 clicks that don’t convert. If Google Ads is the only channel you’re running, you’re relying on some of that 95% to come back later, search again, and hopefully convert next time.
Now let’s introduce Meta ads. With Facebook and Instagram, we can build retargeting audiences. That means the 95% who didn’t convert—and even the 5% who did—can now be shown highly targeted, rapport-building video ads. These might include customer reviews, installation overviews, or technical breakdowns. Eventually, many of those people will click again, land on a different page, and convert. You’ve effectively plugged a huge leak in your funnel and recovered traffic that would otherwise have been wasted.
This applies across the board. When we run Meta ads, clients often tell us their phones are suddenly busier or that they’re getting more enquiries through their website—even though we’re not sending traffic directly to it. That happens because people see the ads, awareness increases, and instead of clicking, they Google the business and call directly.
If your website is terrible, you’ll struggle to convert that extra interest. The same applies to offline channels like leaflets. Someone might not be confident clicking ads online, but they’ve seen your videos, your face, your installs, and your testimonials on Facebook. When they receive a leaflet with your phone number, they call. You might think the leaflet generated the lead, but in reality, it was the combined effect of multiple channels.
If you want the lowest possible cost per acquisition, sustainable marketing, reliability, and maximum profitability, you need a multi-channel approach. We can’t do everything for you, but we can absolutely nail Meta ads.
If you’re already doing everything else, come to us for Meta ads. If you’re just getting started with advertising, come to us for Meta ads. And once you’re ready to reinvest the profit you’re making, that’s when you build out a full multi-channel strategy.
Multi-channel advertising works.
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