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32:33
How we got so far ahead and what we're doing to stay there
Here is a summary of Charlotte's talk.
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1:26
Can I pay via commission?
2:22
What kind of installer is the right fit?
0:16
What is the minimum installation volume required to work with you?
1:27
What growth can I expect from you?
1:46
Why run ads if we have referrals?
1:43
How much does it cost to work together?
1:31
Why is your minimum ad spend £2,500 per month?
2:30
What ROI should I expect from our campaigns?
1:24
How quickly should I expect results?
0:42
What is your contract structure / notice period?
3:12
Why do you cost more than other agencies?
1:31
Do you offer locational exclusivity?
1:15
What do I do if I'm not ready to work with you yet?
0:17
How long does a discovery call take?
1:09
What do we cover on a discovery call?
1:07
Do I need to make a decision on the discovery call?
1:08
How do I prepare for our call?
1:47
Why does every decision maker need to be on the call?
1:11
Do you really have limited capacity?
3:15
Why can't I just do this in-house?
2:08
Who actually works on my account?
0:44
How deep is your experience in renewables marketing?
0:41
What makes you different from my local, generalist agency?
0:31
Why does each one of your team members have a dedicated role?
0:29
How do you deliver consistent results?
0:50
How is your team structured and how will it grow?
0:21
Why do you limit how many clients you take on each month?
0:53
What standards do you hold yourselves to?
0:46
Why should I trust you with my growth?
0:31
Why do you not track hours / bill by the hour?
1:00
What do you actually film on a shoot day?
0:53
How should I prepare for my shoot?
0:15
How often do you need to film new ads?
0:23
Why do higher spenders need more ads?
0:41
How many sites do you film in one day, and why so many?
0:19
What does a shoot day look like?
0:25
How far in advance should I plan my shoot?
0:31
What should I expect if I've never been on camera before?
0:32
Why do you put more emphasis on authenticity than scripting?
0:26
How fast can you turnaround the content from the shoot?
25:21
Who works in your creative team?
3:09
How do you combat creative fatigue?
1:19
Why do you push video ads over image ads?
1:21
What do I actually need to say on camera?
1:25
How do you decide on the messaging for my ads?
2:11
Why do you not script the shoots?
0:56
How do I make sure I get good leads from my ads?
0:47
How do you come up with ad ideas?
4:30
How do you know an ad idea will actually perform?
6:39
Who is on your creative team?
0:26
Why won't you run a campaign without video ads?
1:18
How fast do solar ads actually work?
1:10
Why do Facebook Ads work so well with Solar?
1:13
How do you decide which ads to scale?
1:21
What cost per lead will I get?
0:51
How scalable are Facebook Ads?
0:45
Do Meta Ads still work in competitive areas?
2:40
Are the leads exclusive to us?
4:56
Why your Meta ads are failing in 2026
4:57
What actually happens on a Solar on Steroids discovery call
9:21
Why low production solar ads are outperforming everything else
3:45
How to choose which solar and battery products to sell
8:18
Why speed decides whether Meta solar leads close or disappear
3:59
Why you do not need to be entertaining for solar ads to work
4:57
Why solar installers get better on camera over time
1:12
Solar on Steroids 2025 mastermind event
14:10
Why authenticity beats scripts in solar ads
11:46
The four ad types that actually work for solar
18:04
Breaking down a high performing solar ad, frame by frame
15:21
Why solar installers need to niche down to win
12:58
How we avoid failed solar video shoots
14:32
Why most Meta ad accounts collapse over time
18:41
What it’s actually like working with us (start to finish)
17:02
Why our clients stay (and why we barely lose any)
1:13
We’re hiring videographer / director hybrids (UK-wide)
13:41
Why educational solar ads drive £15k average deals
15:04
Why this solar ad worked immediately after launch
11:22
What I actually do on solar video shoot days
12:18
Why this local solar ad converts so well
14:26
What actually happens on a solar video shoot day
13:12
How to stand out with video ads (even if you do it yourself)
09:48
Why we covered client ad spend and nearly broke ourselves
06:09
Why attribution massively underreports Meta ads impact
04:46
Why I’m not allowed in our clients’ ad accounts
05:12
Why creative testing decides long-term Meta ads success
11:03
Why video-first marketing doesn’t kill differentiation
10:41
Why we haven’t lost a client in almost two years
08:36
Why we charge a setup fee for Meta ads
07:58
Why cost per lead is a misleading metric in solar
08:27
Why multi-channel marketing outperforms single-channel ads
08:11
Why speed to lead changes solar sales performance
06:54
Why dynamic headlines change funnel conversion rates
09:02
Why always booking a follow-up improves solar close rates
03:18
How leveraging bigger brands improves ad engagement
07:46
Why our Meta ads campaigns perform before they even optimise
5:06
Should you call solar leads in the evening?
9:12
Why great service is the real driver of solar reviews
4:09
Why following up more often isn’t being annoying
6:18
How conditional logic improves solar lead quality
3:41
Why local solar installers win by being relatable
8:57
UTM parameters explained for solar installers
6:42
Why Meta ads should nurture solar leads, not just generate them
3:58
The funnel question that filters serious solar buyers
2:46
The solar growth document we’ve spent 50+ hours building
8:44
How to use animations without hurting solar website conversions
9:18
Why organic content still matters for solar installers
4:32
Where to send Meta ads if you want higher-quality solar leads
11:18
Why systems have to come before scaling solar leads
10:56
Why solar ROI should be shown before the quote
18:27
How i’d start solar marketing from scratch in 2025
12:41
Time in the market beats timing the market for solar
9:52
Why location pages work so well for solar installers
14:08
You don’t need much traffic to make solar websites profitable
11:34
Why we changed the first question in our solar funnels
6:21
UK solar demand Is about to spike (this changes everything)
7:58
How to stop blocking your solar leads from converting
10:14
What actually converts above the fold for residential solar
14:32
A tour of the biggest residential solar website we’ve ever built
06:48
How we hire using the same funnel we use for lead generation
07:36
Meet solar buyers where they already spend time online
06:12
The one-star review strategy that builds instant trust
09:12
Why being yourself works better than “performance” in solar ads
06:58
Why solar installers should collaborate, not compete
08:58
Why multi-touchpoint marketing beats better ads
05:06
Why “free” ruins solar lead quality
09:21
How to score commercial solar leads (properly)
11:11
Why top-of-funnel solar ads can produce cheaper leads long-term
07:54
Solar installers: your reviews are hurting you
09:47
Why entry-point installs beat solar-first sales
10:18
Why video is the most reusable sales asset in solar
09:12
Why solar case study pages convert better than service pages
08:26
Residential vs commercial solar intent isn’t what you think
11:02
Why most solar proposals kill deals before they’re read
08:41
Why solar websites don’t convert (and it’s not the forms)
07:58
The simplest funnel change we’ve ever made
09:34
Speed to lead is why social solar leads don’t convert
47:18
What we’ve actually been doing to generate solar demand