Frazer from Current Renewables already had his Google Ads sorted by another agency who were getting pretty good results.

He came to us as they had never managed to crack the Meta side of the equation.

Its a completely different style of advertising that requires different strategy, skillsets and resources to win.

Frazer told me he didn't even want to see his shoot brief and that he only did it on the night - classic.

With most people I would have told him to get back in his box and read through it properly, feeding back on the angles we had proposed etc.

But Frazer had such blind confidence that we somewhat let it slide.

We arrived at site 1 and he said alright cool so what do you want me to say?

I said kick off with an overview of what has been installed.

2:32 minutes later of perfect, articulate and authentic footage later, I knew we were onto a serious winner.

To sum it up, here is one of the real comments he got on his Facebook ad.

Out of every sponsored advert for any kind of trade, let alone solar, this is by far the best. Im not in the market just yet for it, but watched till the end as the chap came across as very down to earth, professional and genuine. No fake personality influencer vibes at all. I dont know where youre based, but I would definatly consider your business based on how genuine you come across. Good luck with your business and I'll keep an eye out!

Authenticity at its finest.

Results flew in and him and his surveyor, Steve, were booked up for weeks from just the first week of leads.

What was even more impressive was that all of a sudden, the performance of his Google Ads campaigns, and general demand outside of our advertising efforts picked up at a similar rate.

Of course, the Google Ads agency said they had made some tweaks etc but we all knew that the Meta campaigns were driving very high intent traffic through his website who wanted to check Current Renewables out a little further before enquiring.

We see this occur across the board, phones get busier, website visitors increases, even showroom drop-ins / footfall increases.

Advertising channels rarely work in spite of each other - they contribute to the effectiveness of one another.

Via Meta we can retarget the high intent, search based traffic that hits your website but doesn't enquire.

Google Ads can ensure that the people who are exposed to our Meta Ads convert - even if they don't fill out our form specifically.