Live data currently under-reported
- 012345678901234567890123456789
Leads (30d)
012345678901234567890123456789Leads
012345678901234567890123456789Sales (30d)
£012345678901234567890123456789Client revenue (30d)
£012345678901234567890123456789Client revenue
£012345678901234567890123456789Pipeline (30d)
£012345678901234567890123456789Pipeline
£012345678901234567890123456789Average order value (AOV)
Finally finding a marketing partner on the same wavelength
A case study we recorded early on to our 2 year strong (& running!) relationship with Infinite Energy.
Post-launch
Post-launch
Client:
Infinite Energy
Enhanced since:
Infinite Energy were our first ever residential solar client.
When we started working with them, we were covering advertising spend and being paid based on the progression of the leads.
Tom & Mark were super patient with us, allowing us to experiment and learn as quickly as we could.
One thing that became apparent very quickly was our emphasis on generating high quality opportunities.
Tom & Mark had run Facebook Ads previously - but they had been focused on price and bargain offers such as:
"Enquire now and get a FREE EV charger!"
Only for it to say in subscript at the bottom:
"When you buy 500 panels, 30 batteries and refer 10 friends."
You know, that kind of spammy stuff.
It wasn't upon their direction, they quite frankly hated it but were misled by their marketing agency at the time who stated that was the best way to generate the lead flow and demand that they needed to grow the business.
We came in and flipped the script.
Coming out to film with the team, infact, we've now shot more than 6 times with Tom & Mark.
They noticed an immediate difference.
While early on, the cost was higher and the volume was lower, the difference in quality was night and day.
This was when we started to appreciate that we were really onto something that the UK Solar market hadn't seen before.
One of Infinite's concerns was that as we grew and developed our service, we would take on more installers and the novelty would fade.
There is definitely some validity in that, our approach is no longer novel in the UK market - BUT that does not mean that Infinite Energy's results have suffered.
Tom & Mark are generating the same quality enquiries for cheaper than they EVER have.
Partly due to just how many strong advertising creatives are now active in their account but also due to the insights that we have gained across the board and been able to implement into their account.
We can't wait to continue to invest in our relationship with Tom & Mark and help them grow long into the future.
To celebrate the new year (2026) and thank us for our efforts so far, Tom & Mark sent us a massive hamper.
They are genuinely some of the loveliest people we've had the pleasure of working with.
Want results like Infinite Energy ?
Want results like Infinite Energy ?
Click the button below, applying takes less than a few minutes, good luck!
Prepared by:
Infinite Energy were our first ever residential solar client.
When we started working with them, we were covering advertising spend and being paid based on the progression of the leads.
Tom & Mark were super patient with us, allowing us to experiment and learn as quickly as we could.
One thing that became apparent very quickly was our emphasis on generating high quality opportunities.
Tom & Mark had run Facebook Ads previously - but they had been focused on price and bargain offers such as:
"Enquire now and get a FREE EV charger!"
Only for it to say in subscript at the bottom:
"When you buy 500 panels, 30 batteries and refer 10 friends."
You know, that kind of spammy stuff.
It wasn't upon their direction, they quite frankly hated it but were misled by their marketing agency at the time who stated that was the best way to generate the lead flow and demand that they needed to grow the business.
We came in and flipped the script.
Coming out to film with the team, infact, we've now shot more than 6 times with Tom & Mark.
They noticed an immediate difference.
While early on, the cost was higher and the volume was lower, the difference in quality was night and day.
This was when we started to appreciate that we were really onto something that the UK Solar market hadn't seen before.
One of Infinite's concerns was that as we grew and developed our service, we would take on more installers and the novelty would fade.
There is definitely some validity in that, our approach is no longer novel in the UK market - BUT that does not mean that Infinite Energy's results have suffered.
Tom & Mark are generating the same quality enquiries for cheaper than they EVER have.
Partly due to just how many strong advertising creatives are now active in their account but also due to the insights that we have gained across the board and been able to implement into their account.
We can't wait to continue to invest in our relationship with Tom & Mark and help them grow long into the future.
To celebrate the new year (2026) and thank us for our efforts so far, Tom & Mark sent us a massive hamper.
They are genuinely some of the loveliest people we've had the pleasure of working with.
We sold £252k of their leads last month and they are 41% of our overall revenue.
Ally Galloway
Founder & Marketing Director
,
AJ Renewables
We sold £252k of their leads last month and they are 41% of our overall revenue.
Ally Galloway
Founder & Marketing Director
,
AJ Renewables
We sold £252k of their leads last month and they are 41% of our overall revenue.
Ally Galloway
Founder & Marketing Director
,
AJ Renewables