Flo is a superrrr smart founder - we were really excited when he reached out to work with us on advertising Wentworth Protection, a security bollards company.

Wait what?

Thats not a solar company!

Right - we very rarely, in specific circumstances, work with businesses outside of the renewable energy space.

In this case, we could see just how switched on and ambitious Flo was and his excitement towards using our approach, and just had to make it happen.

He gave feedback that the process was slick end to end and really enjoyed the shoot.

We launched and the difference in quality of the leads we generated versus his previous ads was night and day.

With security bollards having a significantly lower average order value than Solar & Battery systems, we had to generate the enquiries much cheaper than we're used to.

We rose to the challenge and managed to make the campaign profitable over the next few months.

For now, Flo is focusing more on backdoor tactics such as partnering up with various organisations and other businesses, but is going to come back to Meta Ads when he is ready to really ramp things up.