Infinity Energy Services had already tried Facebook ads.

The results were so disappointing that they waited over a year until they were ready to try again on the platform.

Before, they were forced to run package price ads that didn't align with how they wanted to market their services or the customers they wanted to attract.

What changed wasn’t the platform, it was the strategy.

Video ads.

Trust built upfront.

As a result, the leads we generate are much more comparable to referrals or leads that come through organically - that Infinity Energy Services had much more success actually converting.

The key point that David mentions is regarding the data and insights that we have across the board.

At the time of writing, we work with 41 installers globally.

We are able to make educated decisions based on over £200k per month in advertising spend, specifically on Solar & renewables ads on Facebook.

Our campaigns often kick off to a flying start because they're not really starting from scratch, they're starting with the information we've collected from all of those that came before them.

What we've lost in novelty for new clients - we've gained in confidence and reliability.