Challenge
AJ Renewables had previously worked with 2+ Meta Ads agencies. With the first, every time results dipped, they asked AJ to drop their prices. The second, they could hardly get ahold of.
Frustrated, Ally knew there was a better way. They were putting huge amounts of effort into their organic social media and gaining traction. If only their paid media team was as strong as their organic.
Result
Within 24 hours of launching the campaigns, AJ Renewables had sold 2 installations at higher order values than they had ever experienced from Meta Ads. 30 days in, they'd sold £107k from £4.5k in ad spend.
Their CPA (cost per acquisition) had halved overnight. From there on out, we hit consistent 6 figure months together, with a record of £252k in November.
Video testimonials that AJ Renewables have recorded at different stages of working with us.
Video testimonials
Video testimonials that AJ Renewables have recorded at different stages of working with us.
Over £2M in sales with a £400 cost per acquisition
AJ Renewables didn’t come in optimistic.
They’d already worked with four other lead companies.
They knew the benchmarks.
They knew what “good” was supposed to look like.
What changed here wasn’t just lead volume — it was unit economics.
Month after month, cost per sale sat between £400–£500.
Never touched £1,000.
Even while running at scale.
More importantly, the sales team felt the difference.
Reps actively fought for these leads — not because they were cheaper, but because customers arrived informed, warmed up, and already bought into the company.
This is a case study about what happens when marketing removes friction before a salesperson ever knocks the door.
The Solar on steroids community is unbelievable
Ally even said that our event was the best mastermind that he had ever been to.
He said that what we had done had never been done before, positioning ourselves as the best in the market.
Lives were changed in the room - insane to hear.
Core stakeholders
The people we're working with at AJ Renewables to achieve these results.
Want to speak to someone from AJ Renewables team?
Either reach out directly to them via LinkedIn - or reach out to us and we'll see if they're happy to chat.