2025 was the year of video
2026 is the year of data
Our fully bespoke API & data solution allows us to provide exceptional reporting and optimise advertising campaigns on cost per quote/sale rather than cost per lead.
While other agencies frantically rush to catch up with our video ads infrastructure, we're leaving them for dust.
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Your Facebook Ads agency is flying blind
If you're sick of your agency talking about cost per lead, impressions and engagement, instead of the numbers that actually matter (cost per sale and financial ROI)…
Its time to put your solar business on steroids.
Most Facebook ads agencies are unable to feedback to Meta on which leads are actually resulting in quotes or sales.
This means Meta can only optimise for cheaper leads - rather than what you really care about, quotes/surveys and sales.
We developed our own 100% bespoke attribution system that tracks every update, regardless of what CRM you use, and feeds it back to Meta.
If you are wondering how our results are so outrageously potent AND consistent - this is your answer.
To track the full customer journey, we use four key datapoints:
Initial submission info
Session tracking
Pipeline stage/status
Deal value
Built & managed by
Direct integration with most renewables CRMs
If you are using a CRM not shown in the list below, we will look at their API documentation to let you know whether an integration is possible.
High Level
Integration complete
Hubspot
Integration complete
Salesforce
Integration complete
Monday
Integration complete
Pipedrive
Integration complete
Payaca
Integration complete
Bespoke
If API is available
Uncompromised visibility & unbeatable results
We have visibility over every step of each customer's journey.
appeal
product
ipAddress
dealValue
sold
quoted
pipelineStage
perspectiveId
funnelStartPage
sosId
crmId
clientId
dateCreated
lastUpdated
utm_medium
utm_id
utm_campaign
utm_source
postcode
phone
name
Significantly more qualified leads
The primary goal of this system is to inform Meta/Facebook which leads you are actually quoting and selling.
With this information, Meta optimises its targeting to find more people like the ones that you are actively pitching & closing.
This leads to significantly higher lead quality, as you are essentially just getting more and more of the people you are already having success closing.
Not only is general quality improved, but the TYPE of lead is also influenced.
If you are comparatively more expensive, and never quote price shoppers, you will gradually generate less and less of that kind of lead over time.
Improved understanding of marketing efficiency across all channels
Not only does our system improve your targeting and spend efficiency on Meta, but it also gives you insights into the effectiveness of other channels.
Or, how your Meta ads may be supporting in ways you always knew, but couldn't track.
e.g. a prospect clicks on one of your Facebook Ads but doesn't enter their information.
They then leave Facebook & go to your website, where they browse around, and enter their details.
We can track that enquiry back to their first touchpoint, the Facebook Ad.
100% secure
Our systems are fully GDPR compliant.
We do all tracking via UIDs rather than personally identifiable information.
We do not store names, emails or phone numbers (or any PII) beyond 29 days.
Clients have full control over the degree to which their results are published online.
Full disclosure
Events shown with name redacted
No events shown
We can provide a full sub-processor list for DPIA purposes at point of sale.
Are you a service based business looking to purchase our system?
With this solution in place, alongside the presentation of what it can do on our website, we have established ourselves as hands down, without question, the authority and go-to renewables marketing agency in the UK.
Our competitors literally cannot compete with our IP.
Not only are our results far superior to theirs, we also have a significant advantage in attracting the best possible clients as we have data they could only dream of showcasing.
When pitching for new business, we embarrass competition who cannot answer questions that we can boast in seconds.
To recoup some of the significant development outlay we have invested to build this solution, we are open to implementing this very same system into your agency, info or service based business.
Please note, you should expect the investment to be from £40,000 to £100,000 depending on the complexity of your setup and requirements.
£40,000 - £100,000 (+VAT)
Estimated investment
Live data feed
Below is a live feed of all of the public data going through our systems. Clients decide the degree to which they want their information shown, hence why some clients are shown simply as "Mutants".
Want to see our full data feed?
We track every single lead, quote and sale our clients generate.
Want to work with an agency that actually know their numbers?
We have more clarity over our results and client performance than any other agency provider, especially in renewables.
Resources on our data strategy, systems and approach
2025 was all about video, 2026 is all about data.
