Lewis came to us from another agency running package price ads. They were forcing him to show progressively lower and lower prices to remain competitive against the very same companies that they were advertising for (death spiral). His AOV had been pushed down to £8.5k. The final straw was him spending a few hours putting together a detailed proposal and system design for a customer with more bespoke needs, only to be shown his very own £7,995 ad, completely negating his hard work and the lengths he had gone to for the prospect.