1:43
How much does it cost to work together?
£4k setup, £2.5k retainer, £2.5k minimum ad spend. All in.
Featuring
Video transcript
So how much does it cost to work with solar on steroids and what is included within that? To work with us, there is a 4,000 pounds setup fee and then various different options, ranging from 2,500 pounds per month in service fee. Now, it's important to note that doesn't include your advertising spend, which is a minimum of 2,500 pounds per month on top, so your total minimum outgoing is 5,000 pounds per month.
Now, we do obviously have some companies that spend significantly more than that on their advertisements, and that requires a lot more resource to actually maintain. So we scale our retainer at 30% of the advertising spend. So it is essentially whichever is higher, 2,500 pounds per month or 30% of your total monthly advertising spend.
So if you're spending 10,000 per month on your ads, then our service fee would become 3000 per month instead of the standard 2.5 K per month. Within those fees, you essentially have everything you need for a successful meta ads campaign, from the videography to the creative production, to the editing, to the actual campaign management itself.
On Facebook Ads Manager. The really important thing to note is that we invest in long term relationships with our clients. So the last thing we want is for you to come flying out the gates and then for your results to tank and drop off over time. So within that 2,500 pounds per month fee, you'll actually shoot with us every three months, baked in with a professional videographer that is trained to our style.
For accounts that are spending more than 20,000 pounds per month in advertising spend, we actually shoot twice per quarter and account spending more than 40,000 pounds a month in advertising spend. We shoot every single month to ensure that you have the creative volume and diversity that you actually need to scale an account efficiently at those kind of spend levels.
Other FAQs
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Can I pay via commission?
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What kind of installer is the right fit?
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What is the minimum installation volume required to work with you?
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What growth can I expect from you?
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Why run ads if we have referrals?
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What ROI should I expect from our campaigns?
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How quickly should I expect results?
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What is your contract structure / notice period?
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Why do you cost more than other agencies?
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Do you offer locational exclusivity?
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What do I do if I'm not ready to work with you yet?
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How long does a discovery call take?
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What do we cover on a discovery call?
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Do I need to make a decision on the discovery call?
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How do I prepare for our call?
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Why does every decision maker need to be on the call?
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Do you really have limited capacity?
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Why can't I just do this in-house?
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Who actually works on my account?
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How deep is your experience in renewables marketing?
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What makes you different from my local, generalist agency?
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Why does each one of your team members have a dedicated role?
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How do you deliver consistent results?
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How is your team structured and how will it grow?
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Why do you limit how many clients you take on each month?
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What standards do you hold yourselves to?
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Why should I trust you with my growth?
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Why do you not track hours / bill by the hour?
1:00
What do you actually film on a shoot day?
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How should I prepare for my shoot?
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How often do you need to film new ads?
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Why do higher spenders need more ads?
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How many sites do you film in one day, and why so many?
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What does a shoot day look like?
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How far in advance should I plan my shoot?
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What should I expect if I've never been on camera before?
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Why do you put more emphasis on authenticity than scripting?
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How fast can you turnaround the content from the shoot?
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Who works in your creative team?
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How do you combat creative fatigue?
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Why do you push video ads over image ads?
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What do I actually need to say on camera?
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How do you decide on the messaging for my ads?
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Why do you not script the shoots?
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How do I make sure I get good leads from my ads?
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How do you come up with ad ideas?
4:30
How do you know an ad idea will actually perform?
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Who is on your creative team?
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Why won't you run a campaign without video ads?
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How fast do solar ads actually work?
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Why do Facebook Ads work so well with Solar?
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How do you decide which ads to scale?
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What cost per lead will I get?
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How scalable are Facebook Ads?
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Do Meta Ads still work in competitive areas?
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Are the leads exclusive to us?
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