Why is your minimum ad spend £2,500 per month?

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March 4, 2026

1:31

Why is your minimum ad spend £2,500 per month?

Meta needs data to perform. £2,500 a month provides it.

Featuring

Jude Cornish

Chief Commercial Officer

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Video transcript

So what is the minimum advertising spend required to work with us? The minimum advertising spend required to work with us is 2,500 pounds per month. Now, the reason for that is that we find that meta needs a certain amount of conversions in order to start to understand who you're actually looking for. So, for example, if you were only spending 100 pounds per month from that, with our average cost billions, you'll probably only expect a handful of leads from that 100 pounds.

That doesn't give Facebook much data to actually work off of. As to who is engaging, who's submitting their details, and therefore how can we find more of those people? It actually leaves a lot of questions unanswered for meta, and therefore the campaign might struggle to actually pick up any sort of momentum and speed.

And even, to be honest, within that first hundred pounds of spend is actually quite likely that you don't get any leads whatsoever, because there isn't the data there or the early engagement signs. In order for meta to know who you're going after. Whereas if you're spending 2,500 pounds per month, then that 100 pounds a day you spend almost in a single day.

So you're giving matter a lot of opportunity to learn as to who's engaging and who you should go after more. The other side to it is obviously our retainer is 2,500 pounds per month minimum. Therefore, we don't want your advertising budget to be outweighed by our retainer. That puts it in a position where it's quite hard for us to get a profitable return on investment for you, unless you're in a very unsaturated and uncompetitive market like in Guernsey, where actually we need hardly any advertising spend whatsoever to achieve the company's goals that we're working with there.

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